Sales & Marketing Executive

Description

The Sales & Marketing Executive will be responsible for planning and executing email campaigns, cold calling, scheduling meetings, and supporting the sales team with up-to-date CRM and reporting. This role will also contribute to customer retention strategies, identify new business opportunities through data tools, and coordinate closely with sales and marketing to ensure smooth operations.

• Leverage tools such as Apollo, Lusha, and ZoomInfo for database building and outreach.
• Plan, execute, and monitor email campaigns for lead generation and customer engagement.
• Conduct cold calling and outreach to prospects, scheduling meetings for the sales team.
• Develop customer retention strategies and assist in nurturing existing accounts.
• Manage and maintain data accuracy across CRM and lead-generation platforms.
• Research and identify new business opportunities through market intelligence and prospecting tools.
• Collaborate with the Marketing team to align lead-generation campaigns with business objectives.
• Coordinate and support the sales team with up-to-date reporting, CRM updates, and follow-ups.

Requirements

This is a hands-on role requiring strong communication skills, familiarity with U.S. market outreach, and experience with CRM and lead-generation tools.

Technical Skills

Soft Skills

• Expanded scope in strategy, sales operations, and customer success.
• Bachelor’s degree or Diploma in Business, Marketing, Communications, or related field.
• 2–4 years of experience in sales coordination, business development, or marketing support.
• Ability to analyze campaign and sales data for actionable insights.
• Strong organizational and coordination skills.
• Experience with U.S. market outreach strongly preferred.
• Knowledge of email marketing platforms and campaign management.
• Strong hands-on experience with CRM systems (Fresh Sales, HubSpot, Salesforce, Zoho, or equivalent). Familiarity with prospecting tools like Apollo, Lusha, ZoomInfo, etc.
• Proactive, self-driven, and able to multitask in a fast-paced environment.
• Proven track record of supporting sales and marketing teams with campaigns, lead generation, and CRM usage.
• High attention to detail and accuracy in data management.
• Excellent verbal and written communication skills.

Benefits

Growth Path

• Opportunity to grow into Sales & Marketing Manager or Business Development Lead.

Training + Development

Interview process

Visa Sponsorship

Security clearance