Senior Field Marketing Manager

In this high-impact role, you’ll partner closely with the General Manager, North America, regional Commercial and Customer Success leaders, and the global Marketing team to design and execute initiatives that reinforce Trackunit’s leadership in construction technology across the US and Canada.

At Trackunit, we’re on a mission to eliminate downtime and build the most useful industry for the world. As our Senior Field Marketing Manager (North America), you’ll lead how we engage with the region, focusing especially on our most strategic teams — OEM and Strategic Rental — shaping integrated marketing programs that fuel pipeline, accelerate deals, and deepen customer relationships.

• Elevate the brand locally: Position Trackunit as the partner of choice through executive engagement, flagship events, thought leadership, and curated customer experiences.
• Oversee regional events: Lead execution of trade shows, roundtables, and executive dinners in collaboration with the Marketing Manager, North America.
• Enable co-marketing: Develop and activate joint campaigns with OEMs, rental companies, and technology partners to amplify reach and impact.
• Be the regional connector: Act as the strategic bridge between Marketing, Commercial, and Customer Success teams, ensuring alignment and measurable business outcomes.
• Deliver & optimize: Take full accountability for North American marketing performance, meeting pipeline and MQL targets while continuously optimizing based on data and ROI insights.
• Budget & planning: Own regional marketing budgets, contribute to global planning cycles, and report on ROI to ensure optimal resource allocation.
• Lead regional marketing strategy: Define and oversee execution of integrated go-to-market plans tailored to OEM and Strategic Rental accounts in North America.
• Virtual meet and greet. Meet with the hiring manager.
• Own pipeline growth: Take full accountability for designing and executing demand-generation programs across digital, events, and partner-led activities, creating new opportunities and accelerating existing ones to deliver measurable revenue impact.

You’re an experienced, strategic marketing leader who thrives at the intersection of Commercial and Marketing. You know how to balance regional execution with global strategy, and you excel at leading programs that deliver measurable business outcomes. You inspire collaboration, bring a data-driven mindset, and enjoy scaling success across regions and teams.

• Excellent project management, communication, and executive presentation skills.
• Deep experience partnering with Commercial and Customer Success teams to align strategies and influence outcomes.
• Proven success building and scaling enterprise marketing programs that drive measurable pipeline and revenue.
• If needed, throughout the process we will obtain references from former employers and do background checks for level specific, if you have not provided these yourself.
• 10+ years of B2B marketing experience, ideally within SaaS, IoT, or enterprise technology.
• Strong background in integrated campaign management, including events, ABM, digital, and partner marketing.
• Willing and able to travel across North America for events, conferences, and customer engagements.
• Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, or similar).
• Background in the construction tech industry a plus - but not required

With locations in the hearts of London, ON and Kitchener, ON we offer you a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Ontario. No relocation assistance is offered for this position.

• International environment with regular check-ins and social events across teams, departments and borders.
• We take your personal and professional development goals seriously and we support them through training, coaching and mindfulness as well as with an open feedback culture to enable you to identify your strengths and opportunities. We do this by touching upon your impact on our triple focus: impacting yourself, impacting teams/relations and impacting the organisation/strategy.
• Assignment-specific interview. We want you to get an insight into some of the concrete work tasks or projects related to the role. You will be given a case to prepare prior to the interview, and at the interview, you will present the case to relevant colleagues from across Trackunit, who you’ll also work closely with in the job.
• Flexibility and hybrid working is not just a cliché to us or something we state in a job posting. We do offer you a flexible setup and believe that you best can structure how your routines look like. And once you have chosen how you work best, let us know what you need: we got you covered with the IT equipment you need for your work.
• A place in an agile growth SaaS business, with possibilities to grow internally in the company. We are moving quickly, so fasten your seat belt and prepare to adjust. Back in 2020 we were 150 employees at Trackunit and we have just passed 450 employees.