Digital Marketing Specialist

Description

• Execute email marketing campaigns
• Attend sales and operations meetings as needed
• Analyze campaign performance and present monthly insights and recommendations to leadership
• Own and manage HS and HRS websites, ensuring accuracy, performance, and optimization
• Provide administrative and miscellaneous marketing support as required
• Implement and continuously improve SEO strategies
• Plan, execute, and manage digital marketing campaigns across multiple channels
• Support social media content creation and audience engagement
• Create and edit video content for digital channels
• Develop, track, and enhance KPI frameworks to measure digital performance
• Develop case studies, blog posts, and news content

Requirements

• Track leads throughout the full funnel (MQL → SQL → Closed Won)
• Ability to manage multiple priorities in a fast-paced environment
• Working knowledge of conversion rate optimization (CRO) principles and landing page best practices
• Strong organizational, time management, and project management skills
• Bachelor's degree required
• 2-3 years of experience in digital marketing, PPC, or performance marketing
• Proficiency in Adobe Creative Suite, Microsoft Excel, Word, PowerPoint, and Outlook
• Solid understanding of social media, digital marketing, and traditional marketing principles
• Strong copywriting and storytelling abilities
• High attention to detail with strong follow-through
• Excellent verbal and written communication skills
• Experience with Google Ads, Bing Ads, and GA4 (preferred but not required)

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance