Sr. Manager- Marketing and Brand

Description

• Champion the use of AI and LLMs to drive innovation in marketing strategy and execution.
• Establish and manage corporate events and sponsorship strategies.
• Develop deep understanding of First Solar’s customers, their motivations, values, and behaviors.
• Lead the development of a cohesive customer marketing and engagement strategy working closely with business development leadership and account leads.
• Establish methodologies for measuring customer feedback and satisfaction.
• Oversee support of the business development team’s customer engagement efforts.
• Collaborate with IT, data, and creative teams to integrate AI into workflows.
• Define and enforce brand governance standards across all external-facing functions.
• Optimize team structures, identify and fill skills gaps, and opportunities for growth.
• Lead pilot programs and scale successful AI initiatives across the team.
• Develop methods to measure perceptions of the First Solar brand.
• Devise targeted strategies to promote First Solar’s positions and narratives to political stakeholders and their constituents.
• Support an open and continuous feedback culture addressing issues as early as possible.
• Reinforce project management and prioritization processes to ensure delivery excellence.
• Apply storytelling principles to First Solar’s technology innovation and product expertise, developing narratives delivered through compelling content.
• Define the customer brand experience, identifying opportunities for touchpoints and feedback.
• Develop and leverage storytelling techniques to engage audiences with compelling content.
• Lead cross-functional efforts to align messaging, tone, and style with First Solar’s brand identity.
• Work closely with the policy and corporate communications functions to ensure rapid responses to advocacy opportunities.
• Collaborate with the manufacturing, product management and marketing, and research and development teams to flesh out narrative opportunities.
• Establish and manage quality/service delivery benchmarks and implement control measures.
• Identify and evaluate AI and LLM tools for marketing applications.
• Independently identify opportunities, secure buy-in, and deliver results.
• Bring to the table a high level of attention to detail, modeling strategic thought and execution excellence.
• Ensure alignment on brand positioning with other external-facing functions including business development, community engagement, corporate communications, government affairs, and talent acquisition.
• Expand/evolve First Solar’s brand platforms.
• Use LLMs to support rapid content development and stakeholder engagement.
• Mentor and guide team members in the adoption of AI tools and emerging technologies.
• Monitor industry trends and assess relevance to First Solar’s brand strategy.
• Ensure brand consistency and governance across all external content and campaigns.
• Apply intellectual horsepower to both problem solving and leveraging opportunities.
• Effectively manage a team of multi-disciplinary professionals.
• Ensure consistency in tone, style, and messaging across platforms and teams.

Requirements

• Demonstrated ability to take ownership of delivering results.
• Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple stakeholders.
• Bachelor’s degree.
• Expertise in customer, content, and product marketing; political marketing experience considered advantageous.
• Skilled at managing by influence.
• Affinity for numbers and complex technical stories.
• Be highly motivated, effectively combining passion for the company’s mission and for the role, with the ability to persevere in the face of challenges and ambiguity.
• Strategic understanding of AI and LLM applications in marketing and communications.
• Fully subscribe to the company’s vision and mission, delivering results with a strong sense of purpose.
• Be adept at independently managing multiple stakeholders and internal customers.
• Experienced in developing and managing high-performing teams.
• Exemplify creative thinking and disciplined execution.
• Ability to lead cross-functional teams through digital transformation and innovation initiatives.
• Fluency in English with strong writing skills.
• Ability to adjust quickly to shifting priorities and work demands.
• Experience implementing AI tools for campaign optimization, content creation, and stakeholder engagement.
• Creative and entrepreneurial mindset combined with strong planning and project management capabilities.
• Willingness to adapt rapidly to change and see ambiguity as an opportunity.
• 20% - 30%
• Ability to manage and prioritize multiple projects simultaneously.
• Process driven with the ability to be agile in adapting to changing circumstances.
• 10+ years of experience, including experience in an agency/consultancy environment; international/multi-market experience strongly desirable; political marketing experience an advantage.
• Excellent interpersonal skills, with the ability to listen and be curious.
• Self-motivated and capable of independent thinking/direction.

Benefits

• $127,700-$182,000 Annually.

Training + Development

Interview process

Visa Sponsorship

Security clearance