Champion the use of AI and LLMs to drive innovation in marketing strategy and execution.
Establish and manage corporate events and sponsorship strategies.
Develop deep understanding of First Solar’s customers, their motivations, values, and behaviors.
Lead the development of a cohesive customer marketing and engagement strategy working closely with business development leadership and account leads.
Establish methodologies for measuring customer feedback and satisfaction.
Oversee support of the business development team’s customer engagement efforts.
Collaborate with IT, data, and creative teams to integrate AI into workflows.
Define and enforce brand governance standards across all external-facing functions.
Optimize team structures, identify and fill skills gaps, and opportunities for growth.
Lead pilot programs and scale successful AI initiatives across the team.
Develop methods to measure perceptions of the First Solar brand.
Devise targeted strategies to promote First Solar’s positions and narratives to political stakeholders and their constituents.
Support an open and continuous feedback culture addressing issues as early as possible.
Reinforce project management and prioritization processes to ensure delivery excellence.
Apply storytelling principles to First Solar’s technology innovation and product expertise, developing narratives delivered through compelling content.
Define the customer brand experience, identifying opportunities for touchpoints and feedback.
Develop and leverage storytelling techniques to engage audiences with compelling content.
Lead cross-functional efforts to align messaging, tone, and style with First Solar’s brand identity.
Work closely with the policy and corporate communications functions to ensure rapid responses to advocacy opportunities.
Collaborate with the manufacturing, product management and marketing, and research and development teams to flesh out narrative opportunities.
Establish and manage quality/service delivery benchmarks and implement control measures.
Identify and evaluate AI and LLM tools for marketing applications.
Independently identify opportunities, secure buy-in, and deliver results.
Bring to the table a high level of attention to detail, modeling strategic thought and execution excellence.
Ensure alignment on brand positioning with other external-facing functions including business development, community engagement, corporate communications, government affairs, and talent acquisition.
Expand/evolve First Solar’s brand platforms.
Use LLMs to support rapid content development and stakeholder engagement.
Mentor and guide team members in the adoption of AI tools and emerging technologies.
Monitor industry trends and assess relevance to First Solar’s brand strategy.
Ensure brand consistency and governance across all external content and campaigns.
Apply intellectual horsepower to both problem solving and leveraging opportunities.
Effectively manage a team of multi-disciplinary professionals.
Ensure consistency in tone, style, and messaging across platforms and teams.
Requirements
bachelor’s degree
10+ years
ai
llm
project management
stakeholder mgmt
Demonstrated ability to take ownership of delivering results.
Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple stakeholders.
Bachelor’s degree.
Expertise in customer, content, and product marketing; political marketing experience considered advantageous.
Skilled at managing by influence.
Affinity for numbers and complex technical stories.
Be highly motivated, effectively combining passion for the company’s mission and for the role, with the ability to persevere in the face of challenges and ambiguity.
Strategic understanding of AI and LLM applications in marketing and communications.
Fully subscribe to the company’s vision and mission, delivering results with a strong sense of purpose.
Be adept at independently managing multiple stakeholders and internal customers.
Experienced in developing and managing high-performing teams.
Exemplify creative thinking and disciplined execution.
Ability to lead cross-functional teams through digital transformation and innovation initiatives.
Fluency in English with strong writing skills.
Ability to adjust quickly to shifting priorities and work demands.
Experience implementing AI tools for campaign optimization, content creation, and stakeholder engagement.
Creative and entrepreneurial mindset combined with strong planning and project management capabilities.
Willingness to adapt rapidly to change and see ambiguity as an opportunity.
20% - 30%
Ability to manage and prioritize multiple projects simultaneously.
Process driven with the ability to be agile in adapting to changing circumstances.
10+ years of experience, including experience in an agency/consultancy environment; international/multi-market experience strongly desirable; political marketing experience an advantage.
Excellent interpersonal skills, with the ability to listen and be curious.
Self-motivated and capable of independent thinking/direction.
Benefits
$127,700-$182,000 Annually.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
all candidates receiving an offer must successfully complete a background check and any required tests.
Company
Overview
20 GW
Solar Installations Completed
Completed over 20 gigawatts of solar installations globally, demonstrating significant contributions to renewable energy projects worldwide.
Focuses on manufacturing advanced photovoltaic (PV) solar modules and providing utility-scale PV power plants.
Offers a range of solutions, from manufacturing to large-scale solar power projects, emphasizing sustainability.
Pioneers a closed-loop recycling process for solar panels, reducing environmental impact.
Drives clean energy transformation with integrated solutions including development, financing, and operation of solar plants.
Culture + Values
“Responsible Solar” — commitment to environmental stewardship from sourcing through end‑of‑life management
“Principled foundation” — zero tolerance for human rights abuses and strong governance
Transparency — first solar manufacturer to publish onsite third‑party social‑audit findings globally
Since 2008, GHG intensity reduced ~77%; since 2020, energy per watt down 15%, water intensity down 48%
2023: manufacturing water recycling up 88%, 318M L recycled; water intensity down 6%, waste intensity down 28%
Series 6 Plus and Series 7 TR1 modules achieved EPEAT Climate+ (≤400 kg CO₂ e/kWp)
Manufacturing energy intensity per watt reduced 65% since 2009; goal: 74% by 2028
Inclusion & Diversity
Conducted RBA‑validated third‑party social audits across global manufacturing: U.S. and Vietnam received platinum rating; Malaysia facility assessed and corrective actions underway