Director, Brand Content

Description

• Leverage AI tools to build differentiated content across several formats.
• Develop and execute a thought leadership content strategy to establish our brand as a trusted voice in the digital infrastructure space.
• Collaborate with internal stakeholders, including corpcomm, field, product & solutions marketing, business development, sales teams, and executives, to translate complex technical concepts into accessible, visionary narratives that resonate with target audience.
• Collaborate with the design team to create visually appealing and impactful content assets.
• Monitor and analyze content performance metrics to optimize messaging and content strategy for maximum impact and engagement.
• Create compelling and engaging content across various channels, including website, blog, social media, email campaigns, and other marketing collateral.
• Create and maintain an editorial calendar to build governance and centralize production.
• Audit, analyze and research to find content and keyword gaps; build a content strategy to achieve goals.
• Conduct market research and competitor analysis for industry trends, opportunities, and best practices to weave in the outside-in perspectives.
• Ensure consistent brand messaging and tone of voice across all marketing channels and touchpoints.
• Lead the content creation process, including content ideation, creation, editing, and distribution.
• Deliver high-impact messaging, storylines, and content that align with the campaigns, initiatives and overall marketing objectives.

Requirements

• Demonstrated success in creating thought leadership programs that drive brand authority and influence industry dialogue.
• Bachelor's degree in marketing, communications, journalism or a related field. A master's degree is a plus.
• Proficiency in tools like AEM, Workfront, Smartsheet, and Jira. Familiarity with APAC Style and in-house style guides.
• Comfortable working in a fast-paced matrixed organization with changing priorities and tight deadlines.
• Experience using AI tool(s) such as Writer, Jasper, or Copilot for content creation.
• Experience with web copywriting, SEO and keyword research.
• Proven experience in marketing, with a focus on messaging and content strategy.
• 15+ years experience in strategic messaging and marketing as well as B2B tech marketing.
• Strong communication and collaboration skills to work effectively with global, cross-functional teams.
• Creative thinker with a keen eye for detail and a passion for storytelling.
• Hands-on experience in creating value propositions and writing about industry topics, including cloud/SaaS, AI, Networking, and Colocation.
• Critical thinking skills to review copy with an eye to brand, messaging, and guideline adherence, particularly with regard to AI-produced content.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive messaging across all marketing channels.
• Exceptional writing and editing skills, with a keen eye for grammar, spelling, and punctuation—demonstrated in a professional portfolio.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance