Market Insights & Analytics Lead

This role will focus on the Market Analytics and Market Research portion, providing actionable insights to optimize brand strategy, patient engagement, and HCP outreach in a rare disease indication.

• Present research findings and strategic implications to cross-functional and executive audiences.
• Collaborate cross-functionally with Marketing, Medical Affairs, Market Access, Sales, Analytics, and Commercial Operations to embed insights into strategic plans.
• Partner with and oversee external research vendors, ensuring high-quality and compliant execution.
• Design and lead end-to-end market research (qualitative and quantitative) to inform brand strategy, patient engagement, and HCP campaign development.
• Strategic Insights – partnering closely with Marketing, Medical, and Commercial teams to shape brand direction
• Identify knowledge gaps, recommend research approaches, and proactively drive insight generation.
• Provide strategic guidance to optimize HCP and patient marketing tactics, messaging, and campaign execution.
• Conduct qualitative research including ethnographies, IDIs, and advisory boards to capture deeper patient and HCP insights.
• Manage key quantitative studies such as ATU, promotional effectiveness, and demand studies.

We are seeking a hands-on, strategic Market Research professional—at the Associate Director or Director level—to independently lead both qualitative and quantitative research initiatives that inform brand and market strategy. The ideal candidate combines deep market research expertise with the ability to translate insights into actionable business recommendations.

Location: Remote (Cambridge/Boston area preferred)

You’re a strategic, autonomous insights leader who thrives on shaping business direction through data. You’re fluent in both qualitative and quantitative methodologies, comfortable engaging across commercial and analytics teams, and passionate about uncovering insights that guide meaningful decisions in rare disease markets.

• Experience leading both qualitative and quantitative methodologies independently.
• Strong understanding of market and brand strategy development, particularly for HCP and patient audiences.
• 8+ years of experience in market research or strategic insights within biopharma or life sciences.
• BA/BS required; advanced degree (MBA, MPH, PhD) preferred.
• Experience with ATU studies, demand studies, and message optimization.
• Advanced Analytics – leveraging claims data and forecasting to drive business decisions
• Demonstrated ability to influence business decisions through data-driven insights.
• Forecasting and experience working with large data sets a strong plus.
• Excellent communication, storytelling, and executive presentation skills.
• Market Analytics & Market Research – for both HCP and patient audiences