Marketing Director

Description

This position will report directly to the CEO and collaborate with leadership across both companies to elevate brand visibility, drive new business opportunities, and ensure all marketing initiatives reflect the sophistication, innovation, and high-touch service synonymous with both IMG and EDH.

• Social Media Management: Oversee the content strategy, growth, and engagement across all social media platforms; manage the social media team to ensure a cohesive and aspirational brand voice.
• Brand Identity Creation: Help shape the visual and editorial identity of EDH through logo, website, collateral, and tone of voice, ensuring all materials reflect the firm’s design ethos.
• Collaborations & Partnerships: Identify partnership and PR opportunities with luxury brands, architects, and publications to elevate EDH’s positioning in the design world.
• Photography Direction: Oversee all property and campaign photography, collaborating with photographers and design teams to ensure every image reflects IMG’s high-end visual standards.
• Brand Awareness & Campaigns: Develop and execute integrated marketing campaigns that drive awareness, client acquisition, and referral engagement.
• Public Relations: Manage PR initiatives and relationships with media partners, securing strategic press coverage in luxury, lifestyle, and real estate publications.
• Digital Presence: Build and oversee EDH’s digital footprint — website, portfolio development, SEO, and social media launch — with a focus on high-quality storytelling and client case studies.
• Business Development Marketing: Partner with leadership to create marketing funnels, client outreach strategies, and content designed to attract and convert high-end residential design clients.
• Brand Oversight & Strategy: Uphold and refine IMG’s luxury brand identity across all marketing channels, ensuring consistent alignment with the company’s premium aesthetic and target clientele.
• Strategic Launch & Growth Marketing: Develop and implement a marketing strategy to establish EDH’s presence in the luxury design market and build brand recognition.
• Event Management: Plan and oversee select brand and industry events (press previews, open houses, and brand collaborations) to enhance visibility and strengthen industry relationships.

Requirements

• Strong understanding of visual storytelling, photography direction, and social media engagement in the luxury space.
• Highly organized, proactive, and collaborative, with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated success in launching or elevating brands within a competitive, high-end market.
• Proven experience in brand development, digital marketing strategy, and PR management.
• 7+ years of experience in marketing leadership, preferably in luxury real estate, design, or hospitality industries.
• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• Exceptional communication and presentation skills with an eye for design and detail.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance