Director of Sales Training at Empower Brands in Richmond, VA | Kablio
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Director of Sales Training
Empower Brands
Empower Brands is a multi-brand franchisor specializing in growing and supporting franchise systems.
Lead sales performance, training, and coaching across Bumble Roofing franchise network.
8 days ago ago
Experienced (8-12 years), Intermediate (4-7 years), Expert & Leadership (13+ years)
Full Time
Richmond, VA
Field
Company Size
200 Employees
Service Specialisms
Franchise Development
Franchise Operations
Marketing
Sales
Consulting
Business Strategy
Branding
Sector Specialisms
Residential
Commercial
Irrigation
Water Resources
Outdoor Lighting
Cleaning Services
Role
Description
crm analytics
kpi tracking
sales training
playbook development
process standardization
cross‑functional collaboration
Partner closely with Operations to ensure clean handoffs between sales and production.
Partner with franchise owners to develop localized sales growth strategies that align with Bumble Roofing’s national vision.
Standardize sales processes, pricing structures, and customer journey touchpoints across all locations.
Leverage CRM data and analytics to identify performance gaps and implement continuous improvement initiatives.
Collaborative Partner: Works closely with corporate and franchise teams to unify strategy and execution.
Support franchisees in recruiting, onboarding, and developing high-performing sales teams.
Collaborate with corporate leadership to align training, sales, and marketing initiatives under one cohesive growth strategy.
Conduct regional sales summits, one-on-one coaching calls, and field visits to ensure top-tier execution.
Design and deliver scalable sales training programs that teach the “Bumble Way”, from lead generation to close.
Work cross-functionally with Marketing and Operations to ensure sales teams have the tools and collateral needed to maximize conversion rates.
Develop digital and in-person training materials, including sales playbooks, video modules, and scripts.
Hands-On Coach: Leads by example, inspiring sales teams to adopt proven practices that deliver measurable growth.
Drive accountability and consistency across franchise markets through KPI tracking, performance reviews, and strategic coaching.
Reinforce consultative, value-based selling with a customer-first mindset.
Data-Driven Leader: Uses metrics and analytics to make informed decisions and hold teams accountable.
Requirements
travel
crm
communication
analytics
5+ years
coaching
Willingness to travel up to 25% nationally to visit franchise markets and support in-field training.
Strong understanding of sales funnels, lead management, and CRM utilization.
Excellent communication and presentation skills. Must be comfortable leading group trainings, calls, and workshops.
Ability to analyze sales metrics, identify trends, and implement data-driven improvement plans.
5+ years of progressive sales leadership experience in home services, franchising, or construction industries.
Proven success in coaching and managing high-performing sales teams across multiple locations.
Strategic Operator: Understands how sales, marketing, and operations intersect to drive overall performance.
Operational understanding of how sales impacts production, scheduling, and profitability.
Benefits
Information not given or found
Training + Development
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Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
Focuses on acquiring, growing, and enhancing franchise brands with a proven model.
Works closely with entrepreneurs and franchisees to ensure operational efficiency and brand recognition.
Provides comprehensive support across marketing, operations, training, and technology.
Has a strong history of scaling businesses in the service and retail sectors.
Known for a hands-on, customized approach that meets the unique needs of each brand under its umbrella.
Focuses on strategic growth initiatives to maximize brand value and franchisee profitability.
Stands out for its ability to integrate acquired brands and optimize their potential.
Culture + Values
Entrepreneurial Spirit
Collaboration
Integrity
Passion
Excellence
Commitment to Service
Environment + Sustainability
2035 Target
Net Zero Carbon Emissions
Aiming to achieve net zero carbon emissions by the year 2035 as part of broader sustainability efforts.
Committed to environmental sustainability across all brands.
Reducing the carbon footprint of its operations.
Investing in energy-efficient technologies for franchise locations.
Promoting sustainable business practices within the franchising network.
Inclusion & Diversity
Empower Brands fosters an inclusive and diverse workplace environment.
Works toward building a culture of equality, with a focus on gender balance.
Commitment to providing equal opportunities across all positions and leadership roles.
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Empower Brands Franchise Opportunities
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