PGIM Wealth Marketing Programs Manager (Hybrid)

Description

• Engage with Marketing leads to understand objectives, investment themes and marketing opportunities and transform them into effective deliverables.
• Project manage proprietary research programs including the development of marketing assets and promotional activity.
• Analyze industry and competitor marketing strategies and best practices and identify opportunities for differentiation and innovation
• Develop content for and provide strategic oversight of paid social and search campaigns to align with PGIM global wealth goals and business initiatives.
• Analyze campaign and program metrics on an ongoing basis to provide data-backed insights on what’s working well and areas for opportunity.
• Perform all aspects of marketing compliance review and approval process.
• Conduct competitive research and analysis on a regular basis to inform campaign development.
• Project manage multi-faceted, integrated cornerstone programs from end to end, including campaign development, content creation, campaign execution and measurement.
• Assist with planning, oversight, and measurement of Wealth-focused webinars, including establishing and enforcing best practices and standards and monitoring webinar performance to identify improvements in content, format, or delivery.

Requirements

• Strong written and oral communication skills.
• 5+ years of experience in financial services marketing: project, brand or campaign management marketing, institutional marketing or retail marketing to financial advisors.
• Ability to apply traditional as well as new and unique marketing approaches.
• Proficiency in Microsoft Office, CRM systems and data analytics platforms.
• Consistently exhibit strong attention to detail.
• Must be comfortable working independently and navigating ambiguity.
• Bachelor’s degree
• Passionate about data analysis with strong reporting skills.
• Demonstrated success in collaborating across functional teams and building strong relationships with business partners.
• Previous experience working in a sales-driven, multi-channel, distribution environment.
• Series 6 or 7 licensing
• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously.
• General knowledge of the industry and investment products
• Bachelor’s degree preferred

Benefits

• 401(k) plan with company match (up to 4%).
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Market competitive base salaries, with a yearly bonus potential at every level.
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

Training + Development

Interview process

Visa Sponsorship

Security clearance