Product Marketing Manager (6 month FTC) at Wood Mackenzie in Edinburgh, Scotland, United Kingdom | Kablio

Role

Description

sales enablement

playbooks

buyer personas

value proposition

product positioning

go-to-market

Develop sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.
In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling.
Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with program marketing teams.
As part of the go-to-market team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

Requirements

b2b marketing

product lifecycle

stakeholder management

product marketing

communication

results

Confident to challenge constructively and stay focused on value
An excellent communicator and excels at storytelling
Focused on results with strong organisational skills
An expert in business-to-business product marketing
A relationship-builder who can effectively manage stakeholders
Fully versed in managing the product lifecycle from a product marketing perspective
Experienced in product marketing roles

Benefits

Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1923

Year of establishment

The company was originally established as a stockbroker in Edinburgh.

$2.8B acquisition in 2015

Acquisition value

The company was acquired for approximately $2.8 billion in 2015.

2023 Veritas Capital

Recent ownership change

The company joined Veritas Capital in 2023, marking a new growth phase.

Pivoted in 1973 to pioneering energy research with its first oil report.
Over five decades evolved into a global consultancy powering decisions in energy, chemicals, metals, mining and renewables.
Its Lens platform spans power, hydrogen, carbon, LNG, maritime and more—turning vast datasets into strategic foresight.
Typical projects include asset valuation, project economics, supply‑chain intelligence and portfolio optimization.
With 30+ offices and a presence across energy value chains, it guides governments, producers and financial institutions.
Stands out by integrating legacy upstream expertise with cutting‑edge analytics across renewables and transition fuels.
Notable for weaving real‑time vessel tracking and carbon insights alongside decades‑deep commodity research.

Culture + Values

We operate with integrity and accountability.
We are ambitious, agile, and focused on delivering value.
We are collaborative and work as one team.
We foster innovation, curiosity, and continuous learning.
We aim to be customer-focused, always striving for excellence.

Environment + Sustainability

Net Zero by 2050

Sustainability Goal

Focus on achieving carbon neutrality by the year 2050 as part of global efforts to combat climate change.

Committed to supporting the energy transition and global sustainability goals.
Provide insights to help clients meet their own sustainability goals.
Reduce environmental impact through operational efficiency and technology.

Inclusion & Diversity

40% Target

Female Leadership Representation by 2025

Striving for balanced leadership in senior roles to foster gender equity within the organization.

37% Workforce

Women Globally in 2023

Reflecting the current composition of the global workforce, highlighting progress toward diversity goals.

Committed to creating an inclusive workplace where everyone feels valued and empowered.
Focus on hiring and retaining diverse talent across all levels of the company.

Articles

Wood Mackenzie Careers

Wood Mackenzie Insights

About Wood Mackenzie

Role

Description

sales enablement

playbooks

buyer personas

value proposition

product positioning

go-to-market

Develop sales enablement tools including product playbooks, competitor battlecards and sales decks. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.
In conjunction with product and the wider go-to-market team, using market segmentation to position products for each customer group. Create buyer personas and messaging to aid strategic selling.
Using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.
Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with program marketing teams.
As part of the go-to-market team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

Requirements

b2b marketing

product lifecycle

stakeholder management

product marketing

communication

results

Confident to challenge constructively and stay focused on value
An excellent communicator and excels at storytelling
Focused on results with strong organisational skills
An expert in business-to-business product marketing
A relationship-builder who can effectively manage stakeholders
Fully versed in managing the product lifecycle from a product marketing perspective
Experienced in product marketing roles

Benefits

Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.
We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded in 1923

Year of establishment

The company was originally established as a stockbroker in Edinburgh.

$2.8B acquisition in 2015

Acquisition value

The company was acquired for approximately $2.8 billion in 2015.

2023 Veritas Capital

Recent ownership change

The company joined Veritas Capital in 2023, marking a new growth phase.

Pivoted in 1973 to pioneering energy research with its first oil report.
Over five decades evolved into a global consultancy powering decisions in energy, chemicals, metals, mining and renewables.
Its Lens platform spans power, hydrogen, carbon, LNG, maritime and more—turning vast datasets into strategic foresight.
Typical projects include asset valuation, project economics, supply‑chain intelligence and portfolio optimization.
With 30+ offices and a presence across energy value chains, it guides governments, producers and financial institutions.
Stands out by integrating legacy upstream expertise with cutting‑edge analytics across renewables and transition fuels.
Notable for weaving real‑time vessel tracking and carbon insights alongside decades‑deep commodity research.

Culture + Values

We operate with integrity and accountability.
We are ambitious, agile, and focused on delivering value.
We are collaborative and work as one team.
We foster innovation, curiosity, and continuous learning.
We aim to be customer-focused, always striving for excellence.

Environment + Sustainability

Net Zero by 2050

Sustainability Goal

Focus on achieving carbon neutrality by the year 2050 as part of global efforts to combat climate change.

Committed to supporting the energy transition and global sustainability goals.
Provide insights to help clients meet their own sustainability goals.
Reduce environmental impact through operational efficiency and technology.

Inclusion & Diversity

40% Target

Female Leadership Representation by 2025

Striving for balanced leadership in senior roles to foster gender equity within the organization.

37% Workforce

Women Globally in 2023

Reflecting the current composition of the global workforce, highlighting progress toward diversity goals.

Committed to creating an inclusive workplace where everyone feels valued and empowered.
Focus on hiring and retaining diverse talent across all levels of the company.

Articles

Wood Mackenzie Careers

Wood Mackenzie Insights

About Wood Mackenzie