Sales Director

Description

You will take overall responsibility for sales performance across the events, helping to shape the direction, structure and commercial approach. Your work will span a combination of strategic planning, hands-on selling, market exploration and team guidance.

• Leading or supporting sales teams.
• Helping with target-setting, structure and ongoing development.
• Helping define and evolve the overarching sales strategy.
• Engaging with partners, industry figures and potential collaborators.
• Ensuring effective use of internal systems and processes.
• Managing relationships across varied stakeholders.
• Working collaboratively with other teams to support shared objectives.
• Maintaining relationships with key accounts and exploring new conversations.
• Working with revenue targets and commercial planning.
• Using data, systems and reporting tools to inform decisions.
• Navigating time-sensitive projects and overlapping priorities.
• Attending relevant gatherings to stay connected to the wider landscape.
• Contributing to pricing, commercial planning and revenue pathways.
• Providing regular insight into performance, projections and trends.
• Identifying new areas of potential and monitoring market movements.
• Guiding a sales team with a focus on clarity, support and performance.
• Supporting post-event evaluations and contributing to long-term planning.

Requirements

You’ll bring a confident, commercially aware approach, with the ability to interpret information, guide others and adapt to shifting landscapes. The ideal person will feel comfortable balancing strategic thinking with hands-on activity, and will value open communication, collaboration and continuous improvement.

We’re looking for someone with a strong commercial mindset and an appetite for growth to guide the sales direction of two key events within an events portfolio. This role is ideal for someone who enjoys navigating evolving markets, shaping strategy and working with a range of stakeholders to achieve results.

Benefits

£60,000 - £65,000 plus £25,000 OTE

West London (Hybrid, 3 days per week in the office)

Training + Development

Interview process

Visa Sponsorship

Security clearance