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Assistant Online Grand Opening Manager

Drb Homes

Award‑winning East Coast homebuilder offering personalized new homes across multiple states.

Manage Grand Opening process, lead conversion, metrics, and OSC duties.

5d ago

Junior (1-3 years), Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)

Full Time

Rockville, MD

Office Full-Time

Company Size

1,028 Employees

Service Specialisms

Construction services

Property Development

Design

Architecture

Engineering

General Contractor

Project Management

Sector Specialisms

Residential

Real Estate Development

Build-to-Rent

Fee Build

Land Entitlement

Community Development

Role

What you would be doing

crm management

lead scoring

campaign tracking

metrics reporting

appointment scheduling

email outreach

Provides referrals to lenders and other resources as needed.
Support VIP Dial for Dollars Campaign across all divisions.
Manage implementation and results of Grand Opening Process including Lead scoring, drip campaign messaging, OSC personalized emails, metrics, and projections
Measure and track Grand Opening Timelines and Process across divisions
Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate.
Reports metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept conversion of kept appointment to sale, conversion of lead to sale
Maintains tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments
Enter all pertinent information into CRM including records of all interactions with the lead.
Attends and participates in sales meetings
Identify VIP campaigns for additional OSC support to maximize OSC Department timeliness and effectiveness of conversion of VIP Leads to appointments.
Maintain familiarity with all DRB communities and divisions to anticipate future department staffing needs
Acts as resource to sales team by sharing lead information and feedback.
Report weekly metrics and roll-ups to Allison (and Division Sales Leaders as needed)
Schedules appointments for leads at appropriate community.
Provide support to OSC team members in troubleshooting, policies and procedures, guidance, and other requested support.
Meet or exceed monthly conversion targets.
Identify areas for improving conversions across the Department
Submits website changes to corporate marketing group.
Follows up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps.
Manage inbound phone calls as directed by leadership team.
Monitor VIP Lead messaging across the department via Click platform for cohesive, unique, and non-repetitive messages to our customers.
Provide information regarding community and surrounding area.
Communicates appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant.
Assesses lead’s needs and preferences to determine appropriate community and product.
Analyze metrics, VIP lead traffic, conversions, and identify areas of success and improvement
Provides Sales Team with all information about lead’s needs and preferences to insure warm and smooth transfer.
Assist in the onboarding and training of new OSC team members
Visits communities regularly to establish strong working relationships with sales team and insure accurate and timely knowledge of product and location.
Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents.
Audits division and community web pages regularly.

What you bring