Assembly Helper

Overview

• Established in 1960, headquartered in Dubai, UAE, and operates across 10+ countries.
• The group spans diverse industries such as media, automotive, construction, hospitality, and food & beverage.
• Known for bringing 50+ global brands to the region; notable brands include Komatsu, Mazda, Baskin-Robbins, and Khaleej Times.
• Annual revenue of $32.2 million with a legacy of innovation and strong leadership.
• Heavy equipment division includes segments like mining, construction, cranes, and energy products.
• Key projects include introducing the first English newspaper in the UAE and the largest Baskin-Robbins franchise globally.
• The group prioritizes entrepreneurship and people-centric growth.

Culture + Values

• Pioneers in innovation and creativity aimed at elevating businesses in the GCC and beyond.
• Focus on employee empowerment, responsibility, and fostering collaborative success.
• Commitment to fairness, corporate responsibility, and sustainable commercial practices.
• Encourages innovation and entrepreneurship within a family-owned business model.
• Works with global brands to drive transformative industry growth.

Environment + Sustainability

Inclusion & Diversity

Articles