Digital Marketing Manager

Description

• Ensure consistency across all digital channels by aligning with brand guidelines and coordinating with internal teams and external partners. Manage web content, maintain a central asset library, and apply customer insights and emerging trends to enhance the digital customer experience.
• Lead end-to-end digital content strategy, from planning and creation to execution and analysis, across social media, websites, SMS, and email. Ensure brand-aligned, high-quality photography, video, and copy, while managing a comprehensive content calendar and capturing live content at key events.
• Oversee social media, email, and SMS campaigns with a focus on engagement, community management, and real-time responsiveness. Leverage analytics tools to track performance, conduct A/B testing, optimize content strategies, and report KPIs to inform future campaigns.

Requirements

• Excellent writing, storytelling, and visual communication skills.
• Experience with analytics platforms (e.g., Google Analytics, Meta Business Suite, Sprout Social) to measure impact and refine strategies.
• Strong portfolio of past social media content and campaigns, including examples of growth in engagement, traffic, or conversions.
• Proficiency in email/SMS platforms, CMS tools (e.g., WordPress), MS Office Suite, and basic design/video tools (e.g., Canva, Adobe Creative Suite).
• Highly organized with strong project management skills; able to manage multiple campaigns and shifting priorities.
• Expertise in content creation across multiple platforms—particularly Instagram, Facebook, & LinkedIn.
• 5+ years experience in digital marketing, with a strong emphasis on social media strategy, content creation, and performance analysis.
• Familiarity with, and eagerness to explore and integrate, emerging technologies (e.g. AI and blockchain etc.) to drive innovation and continuous learning.
• Experience with influencer engagement, user-generated content (UGC) and paid social media is a plus.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; relevant certifications a plus.
• Proven ability to independently own and execute digital campaigns with measurable results.

Benefits

• Voluntary benefits for unexpected life events
• Premium medical, dental, and vision coverage
• Generous PTO policy
• Student loan assistance and stipends to assist with lifelong learning
• Competitive 401k plan

Training + Development

Interview process

Visa Sponsorship

Security clearance