Build weekly funnel dashboards
Work closely with VP Sales
Drive ₹50–60 CR pipeline contribution to support VBS reaching ₹100 CR+.
Reduce CAC, improve SQL rate
Ensure frictionless MQL → SQL workflow
Build high-quality lead magnets
Improve website conversion rate (2% → 5%)
Lead a team of SEO, PPC, content, ABM, creative, and ops
Create personalized content packs
Manage agencies & freelancers
Deploy multi-stakeholder engagement plans
Improve inbound acquisition
Oversee LP design, analytics & CRO
Create keyword clusters
Manage content calendar (blogs, videos, case studies, webinars)
Manage LinkedIn Ads + Google Ads
Build sales enablement assets 8. Leadership & Team Building
Optimize CTRs, conversions, ROAS
Maintain attribution accuracy
Build TOFU/MOFU/BOFU funnels
Build Tier 1 and Tier 2 ABM waves
US market experience (AEC/BIM preferred)
5+ years leading demand generation
Leadership across cross-functional teams ________________________________________
Architecture (Dedicated Resource Model)
High clarity of thought
Ownership mindset
Evidence of real ABM campaigns
10–15 years in B2B marketing
Own GA4, Tag Manager, Zoho CRM/Campaigns
Analytical and metric-driven
US buyer psychology understanding
Fast decision maker
Hands-on with ads, SEO, ABM, CRM
CRM + Analytics
4. SEO & Content Leadership
Strong analytics, CAC, CPL, SQL understanding
ABM (Tier 1 & 2)
Scan-to-BIM (S2B)
Managed ₹5–10 CR yearly marketing budget
SEO + Paid Ads
Inbound growth
Own 50–60% of revenue pipeline