Sr. Product Manager at Appfolio in Santa Barbara, CA | USD138,400-173,000 | Kablio

Role

Description

product roadmap

platform development

product metrics

cross‑functional

team leadership

stakeholder communication

Contribute to building and delivering on a multi year vision, strategy, and product roadmap
Understand and influence the roadmaps of other product teams and our broader product strategy
Understand the technical complexities of platform development and enable faster GTM through building with platform components
Scale Maintenance Performer capabilities to drive new customers adoption leading to an X% increase by the end of 2026
Work closely with cross-functional teams from engineering, data science, design, marketing, customer success, finance, legal and more
Inspire and motivate a team of senior engineers to achieve ambitious outcomes, removing obstacles along the way
Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to APM executives, employees to customers
Make tradeoff decisions based on technical and business insights and experimentation
Supervise and measure launched products and feed insights back into product development process to drive growth

Requirements

ai/ml

customer-obsessed

cross-functional

critical thinking

communication

product delivery

You thrive in a cross-functionally collaborative environment. You will work closely with functions like sales, marketing, customer success, engineering, design, and finance.
You have a track record of shipping great experiences that lead to discovery and high adoption in a role similar to this one
Are intellectually curious and value critical thinking - the Why behind the What is important to you
You possess a practical understanding of AI/ML fundamentals, enabling you to design experiences that leverage agentic AI
You are customer-obsessed and want to spend a ton of time with customers and developers so that you can reduce friction and increase availability across the AppFolio ecosystem
You know when to rely on intuition and when to rely on data
You are intellectually curious and fascinated by innovative businesses, how they grow, and the technology they need to accelerate that growth
You find crisp paths forward through uncertainty, ambiguity, constraints, and obstacles.
You are an excellent verbal and written communicator
Work hybrid in SB or SD, or fully remote. The team itself is fully distributed.

Benefits

Competitive compensation and equity packages

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$766M–$774M

2024 Revenue

Annual revenue generated in 2024, reflecting strong financial performance.

2024 Clients

Clients

Managing over 19,000 clients worldwide, showcasing broad market reach.

8M Units

Units Managed

Operates across more than 8 million units globally, indicating extensive property coverage.

S&P MidCap 400

Market Presence

Membership in the S&P MidCap 400 index highlights its significant market impact.

Founded in 2006 by Klaus Schauser and Jon Walker, AppFolio emerged to simplify property management through centralized cloud software.
Its flagship product, AppFolio Property Manager, integrates accounting, leasing, marketing, maintenance, and reporting into one platform.
In 2012 it acquired MyCase, later divesting it in 2020 to refocus solely on real estate solutions.
AppFolio has expanded via acquisitions like RentLinx, WegoWise and Dynasty Marketplace to enhance listing presence, analytics, and AI capabilities.
Typical customers range from small landlords to large portfolios, covering single-family, multifamily, commercial, student housing, and community associations.
Its Stack™ Marketplace enables seamless third-party integrations tailored to unique workflows.
In 2024 it introduced Realm-X, a generative AI assistant that automates tasks like report generation, messaging, and maintenance coordination.
Known for rapid feature rollout, mobile-first investor tools, and embedded AI, it stands out in real-time property and investment management.

Culture + Values

We care deeply about our customers.
We value the individual and celebrate diversity of thought and experience.
We believe in the power of data-driven decisions.
We aim to create a sense of ownership and accountability at all levels.
We focus on building and sustaining a culture of innovation.
We encourage a growth mindset and continuous improvement.

Environment + Sustainability

Net Zero 2040

Carbon Neutrality Goal

Committed to achieving net zero carbon emissions by 2040.

Implemented energy-efficient practices and reduced operational carbon footprint.
Focused on creating sustainable solutions for property managers and owners.

Inclusion & Diversity

39% women

Gender Diversity

Reflects the proportion of women in the workforce, emphasizing gender representation.

Foster an inclusive culture where all employees can thrive and contribute.
Set measurable goals to increase representation of underrepresented groups in leadership roles.

Articles

AppFolio Blog

AppFolio Careers

AppFolio Customer Stories

Role

Description

product roadmap

platform development

product metrics

cross‑functional

team leadership

stakeholder communication

Contribute to building and delivering on a multi year vision, strategy, and product roadmap
Understand and influence the roadmaps of other product teams and our broader product strategy
Understand the technical complexities of platform development and enable faster GTM through building with platform components
Scale Maintenance Performer capabilities to drive new customers adoption leading to an X% increase by the end of 2026
Work closely with cross-functional teams from engineering, data science, design, marketing, customer success, finance, legal and more
Inspire and motivate a team of senior engineers to achieve ambitious outcomes, removing obstacles along the way
Clearly communicate product plans, benefits and results, as appropriate, to a spectrum of audiences, from internal partners to APM executives, employees to customers
Make tradeoff decisions based on technical and business insights and experimentation
Supervise and measure launched products and feed insights back into product development process to drive growth

Requirements

ai/ml

customer-obsessed

cross-functional

critical thinking

communication

product delivery

You thrive in a cross-functionally collaborative environment. You will work closely with functions like sales, marketing, customer success, engineering, design, and finance.
You have a track record of shipping great experiences that lead to discovery and high adoption in a role similar to this one
Are intellectually curious and value critical thinking - the Why behind the What is important to you
You possess a practical understanding of AI/ML fundamentals, enabling you to design experiences that leverage agentic AI
You are customer-obsessed and want to spend a ton of time with customers and developers so that you can reduce friction and increase availability across the AppFolio ecosystem
You know when to rely on intuition and when to rely on data
You are intellectually curious and fascinated by innovative businesses, how they grow, and the technology they need to accelerate that growth
You find crisp paths forward through uncertainty, ambiguity, constraints, and obstacles.
You are an excellent verbal and written communicator
Work hybrid in SB or SD, or fully remote. The team itself is fully distributed.

Benefits

Competitive compensation and equity packages

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$766M–$774M

2024 Revenue

Annual revenue generated in 2024, reflecting strong financial performance.

2024 Clients

Clients

Managing over 19,000 clients worldwide, showcasing broad market reach.

8M Units

Units Managed

Operates across more than 8 million units globally, indicating extensive property coverage.

S&P MidCap 400

Market Presence

Membership in the S&P MidCap 400 index highlights its significant market impact.

Founded in 2006 by Klaus Schauser and Jon Walker, AppFolio emerged to simplify property management through centralized cloud software.
Its flagship product, AppFolio Property Manager, integrates accounting, leasing, marketing, maintenance, and reporting into one platform.
In 2012 it acquired MyCase, later divesting it in 2020 to refocus solely on real estate solutions.
AppFolio has expanded via acquisitions like RentLinx, WegoWise and Dynasty Marketplace to enhance listing presence, analytics, and AI capabilities.
Typical customers range from small landlords to large portfolios, covering single-family, multifamily, commercial, student housing, and community associations.
Its Stack™ Marketplace enables seamless third-party integrations tailored to unique workflows.
In 2024 it introduced Realm-X, a generative AI assistant that automates tasks like report generation, messaging, and maintenance coordination.
Known for rapid feature rollout, mobile-first investor tools, and embedded AI, it stands out in real-time property and investment management.

Culture + Values

We care deeply about our customers.
We value the individual and celebrate diversity of thought and experience.
We believe in the power of data-driven decisions.
We aim to create a sense of ownership and accountability at all levels.
We focus on building and sustaining a culture of innovation.
We encourage a growth mindset and continuous improvement.

Environment + Sustainability

Net Zero 2040

Carbon Neutrality Goal

Committed to achieving net zero carbon emissions by 2040.

Implemented energy-efficient practices and reduced operational carbon footprint.
Focused on creating sustainable solutions for property managers and owners.

Inclusion & Diversity

39% women

Gender Diversity

Reflects the proportion of women in the workforce, emphasizing gender representation.

Foster an inclusive culture where all employees can thrive and contribute.
Set measurable goals to increase representation of underrepresented groups in leadership roles.

Articles

AppFolio Blog

AppFolio Careers

AppFolio Customer Stories