Marketing Director

Description

• Analyze and report on traffic and sales trends to determine any needed marketing changes to maximize sales and margin results
• Report and track monthly sales, traffic, conversions, analytics and analyzes budget spends
• Manage all divisional social media presence in conjunction with ad agency
• Oversee the opening and closing of sales centers and model homes
• Stays current on industry trends by attending seminars, reading industry periodicals, talking with consultants and staying involved with industry associations and events
• Oversee signage strategy including locations, layout and execution
• Travel to community sites in the Port St. Lucie area (approx. 20% of time)
• Responsible for accuracy of information for all divisional aspects of the company website
• Contribute market insights to the visioning, strategic planning and theming for each new community including the recommendation of product, lot sizes, specifications, sales centers and model homes
• Involved in Competitive Market Analysis (CMAs) for new communities and land acquisitions
• Oversees all production of sales brochure material
• Develop marketing and advertising plans for all new and existing communities
• Prepare fiscal marketing budget and track marketing spend
• Reviews model home merchandising, cabinetry layouts and space planning with interior design firm and corporate marketing, including Sales Center set up
• Manage and lead all marketing initiatives and oversee and train the marketing team to ensure the timely completion of marketing responsibilities
• Follow the Mattamy BCTM process (Bringing Communities To Market) in regards to community visioning, market research, buyer profiles, product development, sales center/model development, collateral materials, advertising plan and grand opening
• Track and proof all digital, social, and print advertisements and sponsorships
• Oversee grand openings and special events for communities and promotions

Requirements

Recent recognition

• Bachelors’ degree, preferably in Marketing or related field, MBA a plus
• Strong knowledge of social media dashboards and google analytics, backend content/keywords
• Extensive experience in all aspects of developing and maintaining marketing communication and strategies to meet organizational objectives
• Willing and able to travel to Port St. Lucie to visits sites/communities (approx. 20% of time)
• Ability to assess and analyze advertising metric data (social and website) and make recommendations/execute against them
• Deep understanding of social media technologies and effective strategies
• Ability to multi-task, recognize deadlines and prioritize workload in a fast-paced environment
• 8+ years of traditional and digital marketing experience including social media
• Proven track record of deploying successful strategies yielding growth in traffic and sales
• Homebuilding, real estate or land development strongly preferred
• Bachelor’s degree in Marketing or related field + Masters Degree is a plus
• Ability to manage and hold accountable marketing team to meet deadlines and maintain standards. Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment
• Strong understanding of different consumer groups and the respective market dynamics that influence their buying decisions

Benefits

A career with Mattamy Homes is a chance to join a team as solid as they come. We’re an internationally recognized, privately owned homebuilder full of ambitious, talented and hardworking team members. Together we’re making dreams come true with homes and communities designed for the way people live today, and that’s a great feeling. Our future is secured through strategic investments in land and communities, in both current and new markets, which offers ongoing learning, growth and opportunity for all of us. Redefining how we build with smarter technology and a deep commitment to sustainability is exciting and rewarding.

Bonus points

Here, you will gain valuable experience through challenging and interesting projects. Recognized as an employer of choice, Mattamy ensures you will enjoy great benefits and an award-winning culture, because we take care of our own. On our team, we all have a role to play in building for the future.

• Best Places to Work in Raleigh for 2025, 2024, 2023, 2022 & 2021
• Best Places to Work in Charlotte for 2024, 2023, 2022, 2020, 2018 & 2017
• Best Places to Work in Southeast, FL for 2025, 2024, 2023
• Entertainment Discounts, Employee Home Ownership Program and Company-wide Volunteer Program
• Best Places to Work in Jacksonville for 2023, 2022, 2016 & 2015
• Best Places to Work in Tampa Bay for 2025, 2024, 2023, 2022, 2021, 2020 & 2019
• Health, Dental and Vision Insurance
• Life Insurance and Short/Long Term Disability
• 3 weeks of company paid vacation + 1 week of company paid time off + 1 week of sick time
• Best Places to Work in Phoenix for 2024, 2023, 2022 & 2021
• Flex Spending, 401K with Company Matching and Tuition Reimbursement
• Best Places to Work in Orlando for 2025, 2024, 2023, 2022, 2021, 2018, 2016 & 2013

Training + Development

Interview process

Visa Sponsorship

Security clearance