Marketing Coordinator

Description

• Maintain a proactive inventory system of branded items, ordering new materials as needed in collaboration with vendors. Manages all vendors that supply marketing materials for the organization.
• Assist with campaign execution, segmenting audiences, reporting dashboards, list segmentation, and QA testing for marketing automation systems (e.g., HubSpot).
• Assist with the creation and delivery of personal branding materials, including custom email signatures, social media graphics, etc.
• Help maintain Lima One’s Resource Hub and internal marketing asset library - ensuring sales and marketing teams can easily access up-to-date content, providing recommendations for improvements and enhancements.
• Support the back-end onboarding process for new sales reps by ensuring they receive timely access to marketing collateral, resources, and platforms.
• Monitor inbound requests via the team project management platform, triage tasks, and track them appropriately.
• Coordinate across teams to deliver platform setup and branding support for each new rep.
• Track performance metrics and KPIs by pulling data for monthly and quarterly reporting used by marketing and sales leadership.
• Support quality control processes to ensure materials reflect current branding, disclaimers, and compliance standards.
• Assist Marketing leadership with special projects, campaign prep, and internal communication initiatives.
• Partner with Broker Sales team on white label material inventory of existing resources, as well as in the development of new materials for broker partnerships.
• Own the shipping, packing, and inventory coordination of marketing collateral for national and regional events, including conferences, partner sponsorships, and regional events.
• Ensure materials arrive on time and event teams have what they need, coordinating closely with event staff and internal stakeholders.
• Serve as a flexible resource to handle a wide range of requests - supporting everything from branded material creation to data entry, list scrubbing, or updating dashboards.
• Help maintain Lima One’s marketing tech stack by supporting user documentation, campaign asset management, and light administrative tasks.
• Help to coordinate marketing onboarding walkthroughs and resource training to ensure new hires understand and are comfortable utilizing the tools available to them.

Requirements

• Excellent communication skills, both verbal and written, and able read nonverbal ques
• Proficiency with Microsoft Office and/or Google Workspace.
• Knowledge of marketing advertising, campaign concepts, branding, and social media
• Optional: Experience in low/no-code automation tools (e.g., Power Automate, Zapier) is a plus
• Education or professional experience in Marketing, Communications, I.T., or Design
• Highly organized with a strong ability to manage multiple moving pieces and competing deadlines.
• Strong communication skills - both written and verbal - with a client-service mindset.
• Comfortable lifting and shipping boxes (30 lbs. max) as needed.
• Self-motivated and eager to learn; comfortable asking questions, raising red flags, and jumping into new systems.

Benefits

• Life Insurance, Short-Term Disability, and Long-Term Disability
• Hospitalization and Accidental Insurance
• Loans Funded: $10+ billion in loans funded, 30k loans closed since 2010
• Stability: Backed by the immense resources of MFA Financial, a publicly traded mortgage REIT with 25 years of proven success
• Safe Harbor 401K with company match
• Employees: ~300 employees with competitive benefits and perks
• Health Savings Account
• Growing Families Support (including paid parental leave, infertility support and assistance, childcare reimbursement, and elder care)
• Pet Insurance
• Flexible Spending Accounts – Health and Dependent Care
• Medical, Dental and Vision Insurance

Training + Development

Interview process

Visa Sponsorship

Security clearance