Principal Product Marketing Manager

Description

• Collaborate with product managers and other cross-functional teams to understand product capabilities and translate them into customer-facing language.
• Help gather and analyze market and customer insights to inform messaging and campaign strategies.
• Participate in go-to-market planning, helping to coordinate product launches and other key marketing initiatives.
• Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized regionally.
• Monitor and understand the competitive landscape to help the team identify opportunities.
• Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.

Requirements

• Curious and detail-oriented, with a passion for learning about products, technology, and customer needs.
• Own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
• Comfortable working cross-functionally with product, marketing, and sales teams.
• Experience or interest in the construction industry is a plus.
• Bachelor’s degree in marketing, business, communications, or a related field or equivalent work experience.
• Strong communication and writing skills, with the ability to translate technical concepts into clear, customer-friendly language.
• 7+ years of experience in product marketing, content marketing, or related marketing roles in a B2B tech company.
• Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance