Brand Director - Luxury Furniture / High end Lifestyle

Description

Content Creation

The Brand Director is responsible for developing relationships and executing comprehensive marketing, communication, PR, and revenue generation strategies that align with the business goals and brand’s objectives. This role also involves crafting compelling content both visually and graphically in coordination with respective teams and PR relations and managing social media to reach and influence the target communities, especially UHNIs.

• Develop and design press releases, media kits/advisories, articles, and other PR materials.
• Ensure consistent brand messaging across all print and digital platforms, including brand collaterals, social media, website etc.
• Ensure quality and timely execution of plans by agencies.
• Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target communities globally in the art and design space.
• Plan and execute exclusive events and experiences for clients, such as private previews, dinners, personalised tours, and art and design exhibitions.
• Develop and implement comprehensive marketing and PR strategies aligning with the brand’s positioning to attract and engage target communities globally, especially UHNIs, and align with business goals.
• Monitor and evaluate agency performance regularly and provide constructive feedback for improvement.
• Develop innovative digital strategies to connect with audiences and grow the online community.
• Position the brand effectively in Dubai by using unique brand messaging strategies for both print and digital media.
• Ensure alignment of all communication efforts with the brand’s core values, vision, and mission.
• Coordinate with associated marketing and PR agencies to achieve objectives and targets outlined in master communications roll-out plan.
• Develop and manage relationships with key national and international media outlets, journalists, publications, and galleries to secure full feature coverages in relevant publications and platforms.
• Competitor analysis: Conduct thorough analyses of competitors to inform strategic decisions.
• Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in line with master marketing and PR plans.
• Design and write compelling content for website, social media, blog posts, articles, videos, stories, press releases, etc.
• Monthly detailed reports and calendar management for various marketing and PR activities planned.
• Identify and pursue opportunities for acquiring new clients and business accounts through outstation appointments, architects and clients, and site visits for bespoke acquisitions.
• Oversee the creation of content that aligns with the brand voice and resonates with the target audience.
• Represent the brand at various national and international events, art and design shows, private previews, launches, exhibitions, press conferences and media events.
• Close monitoring of the communication happening with the client.
• Analyze campaign performance and alter strategies to optimize results both offline and online, in turn monitoring ROI.
• Manage communication and act as a spokesperson for the brand as and when necessary.
• Develop and implement a comprehensive brand communication strategy aligned with the brand’s identity.
• Plan and execute to achieve the annual sales target by generating inquiries and timely converting deals in order to achieve quarterly and yearly sales targets while maintaining brand positioning.
• Plan, curate and execute immersive experiences through storytelling initiatives that allow the target community to build an emotional connection with the brand.
• Ensure all marketing and PR materials are localized and culturally adapted for the target community and clients in the art and design space worldwide, especially in Dubai and the Middle East.
• Ensure the tone, voice, and visuals of all communications reflect the brand’s identity.
• Introduce, build, and maintain strong, long-lasting, mutually beneficial relationships with targeted interior designers and architects focused on high-end residential projects.
• Utilize digital and social media platforms (website, Instagram, LinkedIn, etc.) to engage with the target community and clients as part of the client engagement strategy.
• Collaborate with internal teams to ensure brand identity consistency and implementation of the brand’s tone and messaging on all platforms.
• Engage IDAs and UHNI clients with in-person meetings, vendor presentations and virtual tours/discussions for sales growth.
• Collaboratively strategise with the India team and execute marketing plans to build our client’s brand in Dubai.
• Strategise and acquire UHNI/HNI clients and maintain exceptional relationships with them by ensuring their satisfaction and fostering loyalty to the brand.
• Identify and expand the relationship with the IDA network beyond Dubai.

Requirements

7+ years - Experience in the luxury industry, such as High-end furniture and interior design companies/architects, and interior designers/retail.

Postgraduate in Luxury Brand Management/Marketing or MBA in Marketing and Sales from a reputed institute.

Dubai (Open to extensive traveling across UAE as and when required).

• Entrepreneurial mindset and approach to be solution-driven.
• Knowledge and experience of liaising and brand building with interior designers, architects, media, and interior design-based groups and organisations.
• Ability to tailor brand experiences for family offices, collectors, art patrons, royal households, etc.
• Creative and strategic thinker with the ability to develop compelling marketing campaigns.
• Deep understanding of UHNI behavioural psychology and luxury consumption patterns in the GCC.
• Adaptability, enthusiasm, and a genuine passion for the brand.
• Attention to detail and a commitment to excellence.
• Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team member.
• Deep understanding of luxury marketing and PR strategies that include brand positioning and storytelling.
• Excellent written and verbal communication, a good personality, strong interpersonal skills, and the ability to build relationships at all levels.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Understanding of the global ultra-luxury retail, art and design, and interior community, especially in the UAE.
• Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive results.
• The candidate should be good at content creation and management and organising events, collaborations, and exhibitions in line with the brand’s overall marketing plans.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance