Land Analyst

Description

• Generate insights and recommendations and present these to the senior management
• Assist with ad hoc reporting needsRepresent the company professionally in all internal and external interactions and communications
• Improve data culture - Identification of new data sources; improvement of current ways we use data, etc.
• Perform in-depth research and analysis regarding
• Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
• Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycleHelp develop a marketing attribution model
• Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes Position Standards
• Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions
• Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time.
• Participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions.
• Complete all other duties as assigned by managerAdhere to company safety standards and help promote a safe working environment
• Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital dataLeverage vast array of digital and web data to analyze and determine performance of current initiatives such as but not limited to marketing acquisition, promotional campaigns and website/email effectiveness.
• Create transparency by delivering insights everywhere make data ubiquitous through reports and insights

Requirements

• Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)
• Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)
• Exceptional problem solving and analytical skills
• Experience in consumer insights, market research or related analytical field
• Be able to present insights from quantitative and qualitative dataBe able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively.
• Proficiency in both Excel, Adobe PDF and Power PointLove sharing consumer insights that lead to impactful changes that will grow the business
• Bachelor's degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics
• Attention to detail
• Strong research and organizational skillsStrong analytical and statistical skills
• Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients
• Creative mindset that can develop novel solutions to business problems and challenges
• Strong communication skills (written and verbal)
• Experience with quantitative and qualitative research methods
• Previous real estate work experience is preferred
• Automate manual or sub-optimal business processes and analyses

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance