Develop and implement marketing strategies tailored to vertical markets: Hospitality, Education, Government, and Healthcare.
Develop and host digital training sessions and webinars to educate internal teams and external partners on vertical-specific solutions and marketing programs.
Coordinate marketing efforts for industry tradeshows and conferences, including strategic direction for dynamic booth design, promotional materials, and pre/post-event communications.
Plan and execute integrated campaigns across digital channels (email, social media, paid media), print collateral, and trade association platforms.
Support training initiatives by managing and updating content within a Learning Management System (LMS).
Work with internal or external design resources to develop compelling visual content.
Track and optimize campaign performance to maximize ROI and lead generation.
Collaborate with national account managers to align marketing efforts with sales goals and customer needs.
Provide marketing support for customer meetings, proposals, and events.
Partner with sales and product teams to ensure consistent messaging and branding.
Create and manage marketing assets that support the national account sales team, including presentations, brochures, case studies, and vertical-specific content.
Requirements
adobe
canva
crm
lms
b2b
bachelor's
Experience in graphic design and/or tradeshow coordination is a plus.
Proven success in supporting national accounts and executing demand generation campaigns.
Leverage graphic design skills to support campaign execution and asset creation (preferred but not required).
Familiarity with Adobe Creative Suite, Canva or other design tools.
Excellent communication, project management, and cross-functional collaboration skills.
Strong understanding of digital marketing tools and platforms (e.g., CRM, email automation, social media).
Knowledge of vertical market dynamics in Hospitality, Education, Government, and Healthcare.
Experience with Learning Management Systems and digital training development.
Minimum of 5 years of experience in B2B marketing, preferably in vertical or channel marketing roles.
Bachelor’s degree in Marketing, Communications, Sales, or related field.
Benefits
Matching 401(k) Contribution
Educational Reimbursement
Up to 3 weeks starting Vacation (may increase with tenure)
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
Health Savings Account
Annual Bonus Eligibility
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
12 Paid Holidays
Competitive Salary
Training + Development
Information not given or found
Interview process
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Visa Sponsorship
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Security clearance
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Company
Overview
$50 Million
Synergy Value
Targeting $50 million in synergies from the merger, driving strategic growth and efficiency.
Billions Reduced
Plastic Bottle Impact
Reducing billions of single-use plastic bottles, contributing to environmental sustainability efforts.
Headquartered in Milwaukee, weaving product portfolios from sensor-based faucets and filtered bottle fillers into turnkey building solutions.
Financially backed as a pure-play water business, publicly traded on NYSE: ZWS, focused on doubling scale and maximizing opportunities.
Typical projects include outfitting hospitals with hygienic flushing systems, schools with lead-reducing hydration stations, and commercial campuses with low-flow plumbing.
Specialized in water safety, quality, hygiene, flow control, and conservation across healthcare, education, municipal, industrial, residential, and government sectors.
Offers a suite of branded solutions, including Zurn, Elkay, Hadrian partitions, and World Dryer hand dryers, showcasing vertical integration from toilets to hand-drying.
Culture + Values
Continuous Improvement
Integrity in Everything We Do
Customer First
Culture of Winning
Total Associate Engagement
Do the Right Thing
Environment + Sustainability
38% GHG Reduction
Carbon Emissions Intensity
Achieved a 38% reduction in Scope 1 & 2 GHG intensity since 2021, with a target to reach 50% by 2030.
64.4% Waste Recycled
Operational Waste Management
Recycled or reused 64.4% of operational waste during 2024.
32.5B Water Saved
Water Conservation
Saved 32.5 billion gallons of water and prevented 19 billion single-use plastic bottles in 2024.
86% Sustainable Revenue
Sustainable Products
86% of revenue generated from sustainable-attribute products, exceeding the 75% target.
Maintained less than 1% hazardous waste; landfill waste reduced by 6.5% in 2024
Validated roadmap to zero-waste-to-landfill at 5 facilities by 2030
Invested $74 million in R&D in sustainability (goal: $90 million by 2025)
Net-zero target: 50% reduction in GHG intensity by 2030 (Scope 1 & 2)
Inclusion & Diversity
8% by 2025
Supplier Diversity Goal
Aim to achieve 8% supplier diversity spend by 2025, currently at 5.6% in 2024.
Built DEI strategy on pillars: Inclusion; Recruitment & Development; Community outreach
Established ERGs: Black; AAPI; Latinx; Women; Veterans; LGBTQ+; Early Career
Women‑focused leadership programs and support via Women ERG