Determines and plans appropriate activities to achieve sales and implement marketing plan
Attends daily stand-up, weekly sales & marketing meeting with Executive Director, weekly management and leadership meeting, monthly all-team member meeting
Maintains the MBK expectation of professional referral development (outreach) efforts weekly to include:
Analyzes leads for creating marketing plan (i.e. lead sources, zip codes, etc.)
Communicates effectively and often with Executive Director, Regional Director of Sales, Regional Director of Operations, and Vice President of Sales & Marketing
Executing exceptional signature programs in dining, fitness, wellness, and care
Attends local market area events
Plans and conducts internal events to showcase our communities
Determines other opportunities for increased revenue, i.e. increased Community Fees in specific apartments and neighborhoods
Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans
Develops understanding of annual operating budgets, revenue generation and value pricing
Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility. Helps conduct training where necessary and needed to deploy and maintain this philosophy.
Completes thorough and detailed database management within the CRM in real-time, utilizing the mantra, “if it’s not in the database, it didn’t happen.”
Assists with training concierge team on initial greeting, phone answering, transferring etiquette and MBK standards, creating positive first impressions, completing a welcome sign for all pre-scheduled tours, ensuring all visitors have a “WOW” experience
Determines appropriate incentives to offer (within community guidelines) to close sales and move residents into the community
Evaluates current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions using competitive analysis (2x year).
Ensuring that the grounds, common areas and models are “show-ready” at all times, and up to MBK standards;
Director of Sales responds to new inquiries from multiple channels (Website, walk-in/drive-by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, Caring.com) and enters all completed sales activities and detailed notes within the CRM in real-time.
Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents though outreach efforts:
Works with Executive Director to price the community apartments (both premium pricing and value pricing) to maximize revenue and sales as unit types
Determines key referral sources within market area and establishes a plan and strategy to advance the relationship to generate referrals.
Conducts daily community walk through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals.
Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%)
Determines personalized strategy each prospect interaction for effective advancement of the sales process
Receives community fee and community fee receipt, and delivers to ED/BOM timely to begin the Moving in the MBK Way process with the department manager team.
Presents sales and marketing initiatives at community meetings
Works with Executive Director and community leadership team when updates are necessary, so standards are met
Stays current on all prospect follow-up, including the use of the MBK 7-Day New Inquiry Follow-Up Plan and 7-Day Tour Follow-Up Plan
Assists with training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals.
Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director - to generate new leads, advance current leads, build relationships with referral sources and close sales.
Interviews, trains, manages/supervises, evaluates, and resolve problems with Sales Assistant (if applicable), in accordance with community policies, procedures and applicable laws/regulations
Director of Sales will be the primary point of contact for the prospect/family or referral agency until the move-in process begins (when “Moving In the MBK Way” starts and is handled by the Executive Director), however, connects relevant team members/department managers in the process if it helps move the sales process forward.
Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; Identifies professionals and/or organizations status in the database based on volume potential of leads
Builds and maintains relationships with professional referrals
Director of Sales utilizes specific MBK follow-up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity according to MBK Hot/Warm/Cold expectations.
Select apartments to model to sell open inventory, always maintaining a model (unless 100% occupied)
Maintains up-to-date CRM with contact information, detailed notes, and scheduled next steps:
Provides concierge team members with relevant information regarding upcoming prospect and professional tours.
Attends, coordinates, and sponsors community networking functions (both within and outside the community) to continually promote the positive and professional image of our community, while accurately representing our services and ”yoi-shigoto” culture
Requirements
driver’s license
microsoft office
bachelor’s degree
sales experience
public speaking
flexible hours
Ability to work weekends, evenings and flexible hours, available for our customers at peak service times and days.
Confirms that all promotional materials and communication (written & verbal) developed in accordance with the MBK principles, core values and with a professional image
Understands and ensures compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move in procedures
Must hold a valid state issued driver’s license and valid insurance
Able to assist in the moving of residents when necessary or in emergency situations
Displays tact, professionalism and friendliness when dealing with residents, team members, and visitors
Sitting for prolonged periods of time, walking, with occasional squatting and reaching overhead.
Successful track record in sales/marketing experience
Able to operate a motor vehicle and drive themselves and another community Team Member to a community or outside event
Sales and Marketing experience is preferred, with a successful track record
Displays empathy, concern and professionalism while interacting with all prospects and their families
Must have solid pc skills and be familiar with several Microsoft Office Suite software programs (e.g. Word, Excel, Outlook, Email, etc.)
Background clearances (as required by government regulations) are mandatory
Excellent written and verbal communication skills are required
including the ability to speak, write and read English
Bachelor’s degree coursework in communications, public relations, marketing or a related field is highly desirable
College degree or relevant experience required
Must complete a health screening and provide negative TB test results (must be within the last 6 months or within 7 days of employment)
must also be comfortable with speaking in public settings and presenting to small groups
Ability to lift/carry up to 40 pounds
Must be mobile and able to move intermittently throughout the work day, and throughout the community
Benefits
Flexible spending accounts
Competitive salaries
Professional development, training, and personal coaching through our Mentor, Buddy, and Executive
Financial and legal services
7-10 face-to-face professional interactions
Health and Wellness resources
Team Member discounts
A fun-filled, energetic environment that's centered in hospitality and high-quality service
Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%
A supportive community team that encourages personal and professional growth and celebrates your
Childcare and eldercare assistance
Education loan assistance & scholarships
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
must pass required background clearances
must complete health screening and provide a negative tb test
Company
Overview
A leader in senior living solutions, specializing in assisted living and memory care services.
Founded with a mission to improve the quality of life for seniors, [omitted] has grown to operate numerous communities across multiple states.
Emphasizing personalized care, focusing on the well-being of each resident with tailored care plans.
Financially robust, [omitted] has consistently expanded its reach, managing a wide portfolio of senior housing properties.
Typical projects include developing new senior living communities, enhancing existing facilities, and creating specialized care environments.
Committed to creating safe, comfortable, and engaging living spaces for older adults.