Director of Field Marketing

Description

• Act as a brand ambassador for Improveit in the local community
• Drive motivation, culture, and accountability within the Charlotte marketing team
• Manage staffing, scheduling, and logistics for all local marketing operations
• Track performance metrics and implement data-driven improvements
• Execute and optimize all local field marketing programs — home shows, retail events, partnerships, and door-to-door initiatives
• Achieve and exceed weekly and monthly lead generation targets
• Build, lead, and develop a high-performing team of field marketers, event specialists, and canvassing leaders
• Partner closely with Sales Leadership to ensure lead quality, conversion rates, and performance alignment

Requirements

• Excellent organizational and problem-solving abilities
• Strong leadership, coaching, and communication skills
• 5+ years of experience in field marketing, canvassing, or events leadership (home improvement or consumer-facing preferred)
• Willingness to work evenings and weekends as needed for events and canvassing operations
• Proven ability to hit aggressive performance targets in a metrics-driven environment
• Demonstrated success leading and scaling local teams

Benefits

• The opportunity to shape and grow the Charlotte market
• Leadership training and career advancement opportunities
• Full benefits package (medical, dental, vision, 401k)
• Competitive base salary + performance bonuses

Training + Development

Interview process

Visa Sponsorship

Security clearance