Digital Marketing Manager

Description

Develop and execute consumer-centric digital marketing programs that include: lead generation across numerous websites and millions of visitors, review and sentiment management, business listings, SEM, data mining, integrated content development, maintaining and development of audience lists, re-targeting, programmatic, campaign optimization, social media advertising, email marketing, media trafficking, marketing automation and other emerging technologies. Position will also be focused on the support of regional development and company objectives around recruiting, retention and franchise sales.

• Support the development of digital training content for RE/MAX employees and franchisees
• Manage market-specific data, analytics, and KPI reporting for executives, region development, or ad-hoc
• Help support effective social media campaigns across paid channels for each the brand including agent adoption
• Skillfully analyze and optimize digital media campaigns, both paid and earned, that generate leads for RE/MAX agents and helps build brand awareness among consumers
• Support vendor management with creative and media activation vendors and own the trafficking process for media flighting and targeting
• Oversee consumer campaign launch and identifying creative sizes across channels and marketing funnel messaging
• Work cross-functionally with different stakeholders to ensure projects are completed accurately and on-time to keep the business moving forward
• Support the development of brand, office and agent-level lead generation systems, including CRM and cross-functional platforms
• Leverage thoughtful business listing and data aggregation processes (offices and agents) that drives more traffic to remax.com and downloads of the RE/MAX Real Estate Search App and helps ensure the brand is easily found online
• Recommend, develop and optimize digital content that is specific to each audience and supports the development of an omni-channel approach across marketing channels – focus is on the customer
• With a focus on conversion-based lead generation, create and test various target audiences including lookalike, website, CRM and other related target audiences
• Review and manage pixel implementation and platform linking for accurate accounting of online properties and Google Tag Manager setup
• Own and manage the Marketing Portal for RE/MAX affiliates and team members
• Manage reviews and online sentiment for RE/MAX brands, offices and agents
• Thoroughly assess needs of internal and external stakeholders for appropriate planning and development of digital assets that keep RE/MAX relevant

Requirements

• Google certifications are a plus!
• Experience with HTML, PHP and CSS is a plus, but not required
• BS/BA degree in marketing, advertising, communications, or equivalent
• Strong sense of ownership and urgency to take projects from concept to implementation
• Proficiency in email marketing platforms
• Proficient project management – experience with agile or scrum methodologies is a plus, but not required
• Consumer and b-to-b marketing experience
• 3-5 years of experience in online, digital, and social media execution
• Working knowledge of cross browser and platform testing
• Working knowledge of PPC (Google, Yahoo, Bing, Facebook Ads), retargeting and display advertising
• Intermediate CRM and database experience with a love for technology

Benefits

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

$82,000 to $95,000 base plus annual target bonus

• M.O.R.E. Events offered in-person and virtually
• Mental Health support program
• Mentorship program
• Annual bonus/merit opportunity
• Educational Assistance
• Retirement plans with optimal company match
• Competitive Medical, Dental, and Vision benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance