Head of Marketing Communications

As the Head of Marketing Communications, your purpose is to develop and lead strategic marketing communications initiatives, ensuring alignment with business growth priorities across transport, renewables, utilities, and regeneration sectors. You will act as a key link between the Marketing Communications, Bid, and Strategic Growth teams, ensuring Ardent maximizes its visibility, responds to Government policy direction, wins strategic bids, and leverages market and policy intelligence for targeted campaigns designed to support continued growth.

• Enhance quality of bids and proposals through effective marketing communications
• Monitor campaign performance and refine strategies for optimal impact and ROI
• Maximize PR and media coverage in industry publications
• Collaborate with Marketing Communications, Bid, and Strategic Growth teams
• Lead brand and content strategy, ensuring consistent messaging
• Identify and oversee industry sponsorships, awards, and event participation
• Oversee creation and execution of tailored marketing communications campaigns
• Provide dashboard reporting to Commercial Board
• Enhance reputation and visibility in target sectors
• Develop and lead internal communications strategy to engage colleagues
• Capture insights on client engagement, bid performance, and campaign effectiveness
• Identify market trends, business opportunities, and industry developments
• Coordinate intelligence sharing between Strategic Growth leads and Bid team
• Oversee digital marketing efforts (website updates, SEO, email campaigns, paid advertising)
• Develop and implement structured Key Account Management (KAM) activities
• Develop and implement strategic marketing communications plan
• Develop and maintain company CRM

• Strong communication and stakeholder engagement skills
• Demonstrable experience supporting business development through effective marketing communications
• Strong collaboration and team-building skills
• Strategic marketing communications and internal communications experience at a senior level
• Awareness and experience of political landscape to maximize influencing potential and growth opportunities
• Business development and bid preparation knowledge
• Data-driven decision-making using CRM and marketing analytics

💼 Salary: Competitive

✨ Company pension scheme

✨ Enhanced maternity and paternity pay

✨ Benenden Health Care (mental health support, 24/7 GP services, physiotherapy, optical and dental cover, personal accident protection)

✨ Cycle to Work scheme, electric car leasing, recognition awards, long service leave, discretionary annual bonus scheme

✨ Hybrid working

✨ 25 days of annual leave (with options to buy or carry over)