Product Marketing Manager

Description

The goal is to enhance product visibility, increase market share, and drive revenue growth through strategic marketing initiatives.

• Track KPIs to measure campaign and product performance (ROI, lead conversion, customer feedback, profitability).
• Attend trade shows, customer meetings, and industry events to promote solutions and gather market insights.
• Work with the Sales team to create sales enablement tools, case studies, and training materials.
• Develop and execute comprehensive product marketing strategies aligned with business objectives and market needs.
• Represent the company in front of key customers and gain valuable, high-impact experience
• Build and manage a Distributor Partner Program to drive acquisition, retention, and share of wallet growth.
• Translate complex product features into compelling benefits tailored to target audiences across commercial, institutional, and public sectors.
• Lead product and offering launches with defined timelines, value propositions, pricing strategies, and marketing campaigns.
• Conduct detailed market, customer, and competitor analysis to inform positioning, pricing, and messaging.
• Recommend pricing adjustments and marketing optimizations based on performance metrics.
• Serve as the voice of the customer, particularly within the education and construction sectors, ensuring product alignment with specific safety, regulatory, and budgetary requirements.
• Use analytics to refine positioning, messaging, and outreach strategies.
• Partner with VP of Sales and Engineering to influence product roadmap and innovation.

Requirements

We are seeking an experienced and strategic-minded Product Marketing to lead the go-to-market strategy, positioning, and promotion of our Perimeter Security Solutions products in the market, including customized solutions for educational institutions, Energy sectors, Data centers, and other sectors. This role will be instrumental in translating technical product features into customer-centric value propositions, driving demand generation, and expanding market share through effective collaboration with cross-functional global teams.

• Thrive in a fast-paced, dynamic environment with strong opportunities for advancement
• Willingness to travel 20%
• Project management expertise with the ability to juggle multiple initiatives in a fast-paced environment.
• Customer-focused mindset with demonstrated ability to work across cultures and teams.
• High degree of self-structure and motivation
• Excellent verbal and written communication skills
• High adaptability and self-motivation; comfortable leading and collaborating remotely.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong communication and storytelling ability to articulate value propositions clearly.
• Proven track record of managing product launches, go-to-market campaigns, and cross-functional collaboration.
• Good interpersonal and Strong presentation skills
• Strategic thinker with excellent analytical and problem-solving skills.
• Knowledge of Betafence USA products and solutions and those of the competitors
• Ability to build and maintain client relationships
• Experience with CRM and marketing digital tools; automation implementation and ability to measure and report on marketing ROI.
• High level of self-confidence
• 5+ years of experience in product marketing or a similar role within the manufacturing industry, safety/security, or construction-related industries and B2B.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance