Sr Specialist, Regional Marketing - REQ # 1370

Description

• Prepares weekly distributor lead reports, and works with dealers, distributors, and BU sales staff to improve lead response and closure rates.
• Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products.
• Determines marketing campaign goals, establishes media plan, develops messaging and assets, and rolls out campaign to METUS Business Unit sales team, distributors, and dealers.
• Measures campaign success and reports results to management team and Business Unit team.
• Create, implement, and assess the effectiveness of localized tools and marketing assets / content (in conjunction with METUS corporate marketing team or locally sourced contractors).
• Plans and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers.
• Increase dealer, distributor, and Area Sales Managers’ utilization of effective sales tools.
• Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff to educate them on HVAC / METUS marketing best practices and programs.
• Partners with Business Unit contractors, sales staff, and distributor staff to optimize lead management.

Requirements

• 3+ years progressive experience managing projects involving cross-functional teams.
• 3+ years progressive experience in a marketing support role.
• 3+ years in customer-facing relationship management, customer training, account management role preferred.
• Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products.
• Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs.
• Bachelor’s degree in Marketing, Business, creative tools/digital art or related field.
• Demonstrated ability to work well with all levels of internal management, staff and outside clients and vendors.
• Familiar with salesforce, a plus.
• Demonstrated interpersonal communication skills, both verbally and written.
• Willing to travel up to 40% to for various Company meetings and training both domestically and possibly internationally.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance