Brand Activation Manager

Description

• Coordinate with internal teams (sales, CRM, branding, procurement) and external partners (agencies, vendors, printers, performers)
• Conceptualize and manage BTL / ATL / TTL activations, including events, mall activations, site activations, roadshows and corporate engagements
• Timely delivery and budget adherence
• Track campaign performance and share activation reports and recommendations
• Support product launches, festive campaigns, and community initiatives
• Oversee end-to-end execution of marketing activities — from planning to implementation and reporting
• Manage budgets, POs, and vendor negotiations to ensure cost-effective execution
• Plan, coordinate, and execute on-ground and digital marketing activation campaigns aligned with brand and business goals
• Ensure all brand communication follows brand guidelines

Requirements

• Ability to handle multiple projects in a fast-paced environment
• Creative thinking and problem-solving mindset
• Graduate / MBA in Marketing preferred
• Strong project management and execution skills
• Stakeholder and vendor satisfaction
• Experience in real estate / Consumer Durables / Banking will be an added advantage.
• Successful execution of planned activations
• Excellent coordination and vendor management abilities
• Quality of brand visibility and engagement
• 3–7 years of relevant experience in marketing activations / events / brand promotions
• Strong communication and negotiation skills

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance