Description
event planning
portal management
content creation
performance tracking
partner onboarding
tool development
The Channel Marketing Coordinator plays a key role in supporting the execution of marketing initiatives and partner programs that drive brand visibility, partner engagement, and sales growth. This role includes coordinating marketing campaigns, managing partner communications, and planning events such as trade shows, webinars, and partner training sessions on time, on budget, and on brand and message. This role assumes all responsibilities for communication to customers on matters of new products, pricing, and SKU revisions, including list creation and management. Responsible for establishing in-house connection with our customers, building and strengthening relationships, and responding to various requests.
Collaborate with distributor, retail and OEM channels to drive channel engagement in bringing Bostik’s brand voice and value to the market
Execute market and customer tradeshows and events on time, on budget, and brand and message
- Recommend and execute selected distributor branding program
- Maintain and update partner portals with the latest marketing content and tools.
- Collaborate with internal teams and external partners to ensure seamless event execution.
- Support the Marketing & Communication Manager in day-to-day operations and strategic projects.
- Plan and coordinate channel events including trade shows, partner summits, training sessions, and webinars.
- Identify gaps in channels tools and collaborate with the marketing team to develop them
- Coordinate the creation and distribution of marketing materials, including brochures, digital assets, and sales enablement tools.
- Provide insights and recommendations for improving future initiatives.
- Monitor partner participation and engagement levels.
- Support product launches and partner communications across multiple platforms.
- Support partner onboarding and training initiatives.
- Work closely with sales, product, and digital marketing teams to ensure alignment of messaging and initiatives.
- Assist in the development and execution of channel marketing campaigns and promotions.
- Respond to partner inquiries and provide timely marketing support.
- Track and report on campaign and event performance metrics.
- Track event budgets, timelines, and post-event reporting including ROI analysis and feedback collection.
Requirements
project management
communication
leadership
marketing
bachelor's
2-4 yrs
Event execution – 20%
Min Years of Experience
Must be able to remain in a stationary position 50% of the time
2-4 years of experience in marketing coordination with experience in the retail environment.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Strong organizational and project management skills with attention to detail.
- Excellent written and verbal communication abilities.
- Ability to lead projects from concept to completion
- Detail-oriented with an eye for quality
- Able to effectively organize, prioritize, and delegate work effectively within a team in a fast-paced environment with minimal supervision and ever-changing tasks
- Must be able to act independently, while collaborating with a variety of internal and external teams
- Must be able to travel up to 25% of time
- Leadership skills with experience and comfort in owning cross-functional projects
Benefits
Cross-Functional Collaboration – 20%
Training + Development
Information not given or found
