Head of Growth and Marketing

Description

• Manage our website experience, SEO strategy, and social presence (LinkedIn, YouTube, TikTok)
• Make data-driven decisions on channel mix and resource allocation
• Build a brand presence that differentiates us in the market
• Collaborate with the CRO and executive team to align marketing initiatives with revenue goals
• Find and manage specialist ICs or contractors when needed
• Lead and manage our digital and content agency partners - including hiring, firing, and performance management
• Oversee content strategy and execution across blogs, webinars, case studies, thought leadership, and video
• Partner closely with Sales to understand buyer pain points and optimize conversion rates
• Ensure content supports both top-of-funnel awareness and bottom-of-funnel conversion
• Executive visibility: Report directly to the CRO and collaborate with the leadership team including Founder & CEO
• Lead strategy for industry conferences and signature brand activations
• Build the marketing function as we scale, eventually hiring and leading a team
• Translate business objectives into a high-impact marketing strategy that drives measurable growth for multiple SKUs ( Tailwind Platform, x10Labs.AI, B2C Simplehost project and legacy business unit)
• Build dashboards and reporting infrastructure to track MQLs, attribution, web performance, and campaign effectiveness
• Ensure seamless marketing automation and CRM integration
• Equip the Sales team with compelling collateral, tools, and messaging that converts
• Drive qualified pipeline through ABM, paid media, webinars, content, and full-funnel campaigns
• Align internal stakeholders across Sales, Product, and Operations on marketing priorities
• Own the marketing budget ( over $500K/ annually) with relentless focus on ROI and performance optimization
• Implement systems and processes that scale as we grow
• Define positioning and messaging that resonates with our target audiences in [B2B SaaS/proptech/short-term rentals]
• Report monthly on pipeline contribution, MQLs, CAC, attribution, and other key KPIs

Requirements

If you read till here, below are the standard parts of the JD.

• Technical fluency: Comfortable with marketing automation platforms (HubSpot, ActiveCampaign), GTM tools like (clay,intent analytics tools, and ad platforms)
• Hiring manager Interview with CRO (60 min)
• Entrepreneurial background: You've founded a company or been an early employee (employee #5-50) at a startup
• Hands-on leadership experience: You've built or scaled marketing functions, ideally at a startup or high-growth company
• Full-stack marketer: Experience across content, paid media, SEO, events, ABM, and marketing ops
• Creative experimenter: You've launched unconventional campaigns or growth experiments that moved the needle
• 5-10+ years in B2B marketing with at least 3+ years in growth or performance marketing roles
• B2B SaaS, proptech, or short-term rental experience (or adjacent industries)
• Performance-driven mindset: You live in the data and make decisions based on metrics like CAC, MQLs, pipeline contribution, and attribution
• Reference checks and offer We move quickly for the right candidate. You can expect to complete the process within 2-3 weeks.
• Agency management experience: You know how to hire, brief, manage, and hold agencies accountable
• Team builder: You've hired and managed marketing teams or ICs
• Case study or take-home assignment (marketing strategy or campaign plan)
• Excellent communicator: You can inspire executives, align cross-functional teams, and tell compelling stories
• Must be within commutable distance of Miami, Florida or be willing to relocate
• Strategic yet scrappy: You can zoom out to set strategy, then roll up your sleeves to write copy, build landing pages, or analyze spreadsheets

Benefits

This role would report to our CRO, who is based in London - but will have direct access to myself ( Founder). We are bringing our next cohort of hires in the office, in Miami - working in person. To ensure we remain relevant and competitive in our fast-paced environment, we prioritize in-person work. This approach fosters better communication and collaboration, leading to faster results.

• Growth trajectory: As we scale, you'll build and lead a team
• Team interviews with [CTO, Head of Sales, and/or key stakeholders] (2-3 hours)
• Competitive compensation: $140K-$180K base + 10-20% bonus + equity (0.25%-0.75%)
• Miami-based team: Work alongside a talented, in-office team 4 days/week in Downtown Miami

Training + Development

Interview process

Visa Sponsorship

Security clearance