Marketing Manager
Asset Living
Drive strategic property marketing, analyze performance, and support leasing initiatives.
7 days ago ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years), Junior (1-3 years)
Full Time
Atlanta Metropolitan Area
Office Full-Time
Company Size
8,500 Employees
Service Specialisms
Operations
Due Diligence
Training
Marketing
Financial Planning and Analysis
Human Resources
Advanced Data Analytics
Market Research
Sector Specialisms
Multifamily
Single-family
Affordable Housing
Build-to-Rent
Active Adult
Student Housing
Role
What you would be doing
performance review
data reporting
marketing strategy
action planning
training
campaign creation
- Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
- Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
- Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
- Provides leasing and marketing training and best practices to onsite teams.
- Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
- Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
- Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
What you bring
yardi
rent dynamics
bachelor's
3-5 years
digital media
analytical
- Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
- Knowledge of consumer/user digital experience.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Travel Requirement: This position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.
- Proven experience in marketing support or a similar role.
- Experience with industry-related CRMs – Rent Dynamics, Knock.
- Creative mindset with a keen eye for detail.
- Strong written and verbal communication skills.
- 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
- Experience with Property Management Software – Yardi, Onesite, Entrata
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
- Experience in Real Estate Property Management
- Familiarity with online digital marketing platforms.
- Bachelor's degree in marketing, communications, or a related field.
Information not given or found
Training + DevelopmentInformation not given or found
Interview process
Information not given or found
Visa SponsorshipInformation not given or found
Security clearanceInformation not given or found
Company
Overview
1986-founded
Founded in 1986
The company was established during the savings-and-loan crisis to revitalize struggling properties.
285k units
Manages 285,000 units
Through strategic acquisitions, the company now manages over 285,000 residential units across various sectors.
$55B valuation
Manage $55 billion in assets
The company currently oversees properties valued at $55 billion, reflecting its extensive management capabilities.
40+ states
Operates in 40+ states
The company has a nationwide footprint with operations spanning over 40 states and 9 regional offices.
- It has transformed into a top-ranked third-party manager across multifamily, student, senior, affordable and build-to-rent sectors.
- Typical projects include large-scale apartment communities, student rentals leasing by the bed, affordable housing with HUD oversight, and senior living centers.
- It serves a diverse client base—from institutional investors to single-asset owners—without owning properties itself to avoid conflicts of interest.
- In 2020, it acquired Poetic Digital to bring creative and tech capabilities in-house, enhancing online resident experiences.
- Believing in putting people first, always, includes caring for residents, supporting teams, and investing in communities.
- Committed to excellence and accountability in all efforts.
- Promotes a culture of respect, collaboration, and trust, fostering open communication and inclusivity.
- Encourages innovation, continuous improvement, and adaptability to meet evolving stakeholder needs.
- Invests in people by providing opportunities for professional development and career growth.
By 2030
Net Zero Carbon Footprint Target
The company aims to achieve Net Zero carbon emissions by 2030, demonstrating a strong commitment to climate action.
- Committed to reducing energy consumption, waste, and carbon emissions in operations.
- Focus on minimizing the environmental impact of managed properties.
- Implement energy-efficient systems and promote eco-friendly practices in communities.
- Regularly monitor and report on environmental impact to drive continuous improvement.
- Fosters a culture of inclusion where every team member feels valued and supported.
- The leadership team is committed to promoting diversity across all levels of the organization.
- Offers employee resource groups that support and advocate for diverse communities within the company.
- Continuously reviews recruitment and development processes to ensure diversity and inclusion are embedded in business practices.
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