Director of Marketing

Description

• Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders that clearly communicate marketing effectiveness, performance benchmarks, and opportunities.
• Train and mentor other marketing professionals on the team while fostering a culture of creativity, collaboration and continuous improvement.
• Contribute to business development growth through providing strategic insights, pitching for new business, and building marketing trust.
• Ensure brand consistency by overseeing the creation and upkeep of brand standards across all marketing channels, ensuring consistency of messaging, design and tone across property websites, social media, advertising and all other marketing materials.
• Collaborate with operations teams to implement marketing strategies that position the community as a sought-after destination for people seeking engaging and enriching living experiences.
• Support the development and activation of Bozzuto-wide global initiatives, contributing to the growth and success of the broader organization.
• Develop and execute impactful marketing strategies that drive lead generation and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals.
• Guide the agency selection process and provide creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that distinguish each property from competitors.
• Analyze data to effectively understand performance and use findings to drive optimization, identify emerging trends and adjust strategies to improve results. Evaluate return on marketing investment (ROMI) to ensure marketing spend is both effective and efficient.
• Leverage deep market knowledge to differentiate the community and Bozzuto from competitors, ensuring both reputation and customer experiences set us apart in the marketplace.

Requirements

• Previous experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites
• Experience managing budgets and external vendors/agencies
• Demonstrated ability to build, nurture, and sustain strong client relationships, serving as a trusted strategic partner who proactively anticipates needs, communicates with clarity, and fosters long-term rapport.
• Time management, organization and attention to detail
• Expertise in managing, mentoring, and developing high-performing team members, fostering a culture of growth.
• Strong analytical mindset with a creative edge
• Proven success in managing multiple projects with tight deadlines
• Bachelor’s degree in Marketing, Business, or related field
• 6+ years of progressive marketing experience, with at least 2 years in a leadership-type role
• Comfortable in fast-paced, high-growth environments
• Creative problem-solving skills and critical thinking skills
• This position will be performed remotely, with the incumbent working from the NY Tristate area
• Previous marketing experience in the multifamily real estate industry in the New York City market preferred. Ability to manage working remotely while being able to travel within the markets the New York metropolitan area.
• Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations

Benefits

• Tuition reimbursement. Plus, many other programs to support career development and growth.
• Paid leave. We provide 20 days of paid time off plus holidays.
• Competitive compensation.
• Retirement planning. We offer a 401k program with a company match.
• Health & wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.

Training + Development

Interview process

Visa Sponsorship

Security clearance