Email Marketing Developer, LoopNet at Costar Group in Richmond, VA | Kablio

Role

Description

a/b testing

email templates

campaign scheduling

automation workflows

performance tracking

qa testing

Implement A/B testing for email performance optimization
Ensure all emails comply with CAN-SPAM and GDPR regulations.
Work closely with cross-functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.
Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re-engagement.
Build responsive, accessible, and visually compelling email templates using HTML/CSS.
Schedule and deploy campaigns using marketing automation platforms.
Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).
Ensure cross-platform and cross-client compatibility and QA testing.
Maintain documentation for campaign processes and QA protocols.
Maintain and improve automated campaign logic and segmentation strategies.

Requirements

html/css

a/b testing

marketing automation

salesforce

marketo

bachelor's

Familiarity with email analytics and A/B testing.
2+ years of experience in email development
Familiarity with LoopNet’s audience and commercial real estate marketing.
Strong attention to detail and organizational skills.
Ability to thrive in a fast-paced, collaborative environment.
Experience maintaining documentation for campaign processes and QA protocols.
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
Bachelor’s degree from an accredited, not for profit university or college
Track record of commitment to prior employers
Experience with scripting or dynamic content personalization.
Proficiency in HTML/CSS for email.
Knowledge of accessibility standards in email design.

Benefits

401(K) retirement plan with matching contributions
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Tuition reimbursement
Commuter and parking benefits
Life, legal, and supplementary insurance
Employee stock purchase plan
Paid time off
Our benefits package includes (but is not limited to):

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

costar group does not provide visa sponsorship for this position.

Security clearance

pre-employment substance abuse testing is required.

Company

Overview

Founded 1987

Year Established

The year the company was first established.

Offers comprehensive data on properties, tenants, leases, and market conditions globally.
Known for its pioneering technology and research, delivers powerful insights to commercial real estate professionals.
Its旗舰平台, CoStar, provides unmatched property data, news, and analytics.
Platforms used by real estate professionals, from brokers to investors to property managers.
Expanded through strategic acquisitions, including the purchase of LoopNet and Apartments.com.
Data-driven insights help clients make informed investment and leasing decisions, shaping the global real estate market.

Culture + Values

Customer Focused: We strive to make a positive impact on our customers through innovative solutions.
Ownership: We take personal responsibility for delivering results.
Integrity: We act with transparency and integrity in everything we do.
Innovation: We drive progress through creativity and technology.
Collaboration: We believe in the power of diverse teams working together to achieve more.
Excellence: We are dedicated to the pursuit of excellence in our products and services.

Environment + Sustainability

2040

Net Zero Commitment

Aims to achieve net zero carbon emissions by this target year.

Committed to energy-efficient building designs and energy-saving programs.
Uses technological advancements to reduce environmental impact.
Annually tracks and reports on carbon footprint and environmental metrics.

Inclusion & Diversity

40% Global Workforce

Women Representation

Approximately 40% of the global workforce consists of women.

Committed to creating an inclusive and diverse workplace where all employees can thrive.
Has set specific goals to increase the representation of women in leadership roles.
Implemented training programs to promote diversity awareness and inclusive leadership.

Articles

Press Room – CoStar Group news & updates

Reddit post – scam warning about impersonators

Role

Description

a/b testing

email templates

campaign scheduling

automation workflows

performance tracking

qa testing

Implement A/B testing for email performance optimization
Ensure all emails comply with CAN-SPAM and GDPR regulations.
Work closely with cross-functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.
Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re-engagement.
Build responsive, accessible, and visually compelling email templates using HTML/CSS.
Schedule and deploy campaigns using marketing automation platforms.
Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).
Ensure cross-platform and cross-client compatibility and QA testing.
Maintain documentation for campaign processes and QA protocols.
Maintain and improve automated campaign logic and segmentation strategies.

Requirements

html/css

a/b testing

marketing automation

salesforce

marketo

bachelor's

Familiarity with email analytics and A/B testing.
2+ years of experience in email development
Familiarity with LoopNet’s audience and commercial real estate marketing.
Strong attention to detail and organizational skills.
Ability to thrive in a fast-paced, collaborative environment.
Experience maintaining documentation for campaign processes and QA protocols.
Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).
Bachelor’s degree from an accredited, not for profit university or college
Track record of commitment to prior employers
Experience with scripting or dynamic content personalization.
Proficiency in HTML/CSS for email.
Knowledge of accessibility standards in email design.

Benefits

401(K) retirement plan with matching contributions
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Tuition reimbursement
Commuter and parking benefits
Life, legal, and supplementary insurance
Employee stock purchase plan
Paid time off
Our benefits package includes (but is not limited to):

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

costar group does not provide visa sponsorship for this position.

Security clearance

pre-employment substance abuse testing is required.