Implement A/B testing for email performance optimization
Ensure all emails comply with CAN-SPAM and GDPR regulations.
Work closely with cross-functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.
Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re-engagement.
Build responsive, accessible, and visually compelling email templates using HTML/CSS.
Schedule and deploy campaigns using marketing automation platforms.
Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).
Ensure cross-platform and cross-client compatibility and QA testing.
Maintain documentation for campaign processes and QA protocols.
Maintain and improve automated campaign logic and segmentation strategies.
Requirements
html/css
a/b testing
marketing automation
salesforce
marketo
bachelor's
Familiarity with email analytics and A/B testing.
2+ years of experience in email development
Familiarity with LoopNet’s audience and commercial real estate marketing.
Strong attention to detail and organizational skills.
Ability to thrive in a fast-paced, collaborative environment.
Experience maintaining documentation for campaign processes and QA protocols.