Sales Channel Manager

Description

The Sales Channel Manager – Coops Channel is responsible for developing, managing, and growing GTRC’s business within the Cooperative Societies (Coops) channel in Kuwait. The role focuses on driving sales performance, strengthening relationships with Coop management, ensuring effective execution of trade plans, and achieving volume, value, and profitability targets in line with company strategy.

The manager will develop and execute the sales strategy, identify growth opportunities, and prepare annual channel plans, forecasts and budgets aligned with company targets. They will drive the achievement of volume, value, distribution and profitability targets while monitoring performance, analyzing trends and applying corrective actions. Effective implementation of promotions, pricing strategies and trade activities across all Coop outlets will be ensured, along with optimal product availability, visibility and shelf presence.

• Develop and execute overall sales strategy for the Coops channel aligned with commercial objectives.
• Identify growth opportunities in existing and new Coop accounts to increase distribution, visibility, and market share.
• Prepare annual channel plans, sales forecasts, and budgets meeting company targets.
• Achieve assigned sales targets for volume, value, distribution, and profitability.
• Monitor sales performance, analyze trends, and implement corrective actions.
• Implement promotions, pricing strategies, and trade activities across Coop outlets.
• Build and maintain long‑term relationships with Coop management, buyers, and key decision‑makers.
• Lead negotiations on listings, promotions, discounts, and commercial agreements within guidelines.
• Resolve operational or commercial issues to ensure high customer satisfaction.
• Lead, coach, and develop the Coops sales team; set objectives, conduct performance reviews, and provide ongoing feedback.
• Ensure team compliance with company policies, sales processes, and ethical standards.
• Coordinate product availability, visibility, and shelf presence; monitor stock levels and manage returns.
• Collaborate with Supply Chain, Marketing, and Finance to execute sales and promotional plans.
• Prepare and present regular sales reports, performance reviews, and market insights to senior management.
• Track competitor activity and market dynamics; recommend strategic actions.

Requirements

Leadership responsibilities include coaching the Coops sales team, setting clear objectives, conducting performance reviews and ensuring compliance with policies and ethical standards. The manager will coordinate with Supply Chain, Marketing and Finance to execute sales and promotional plans, monitor stock levels and minimize out‑of‑stock situations. Regular sales reports, market insights and competitor analysis will be presented to senior management. Candidates must hold a bachelor’s degree in Business Administration, Marketing or a related field and possess 6‑8 years of FMCG sales experience in Kuwait’s Coops channel, with proven team‑leadership capabilities and deep knowledge of Coop commercial practices.

• Bachelor’s degree in Business Administration, Marketing, or related field.
• Minimum 6–8 years of FMCG sales experience with strong exposure to the Coops channel in Kuwait.
• Proven experience managing Coops and leading sales teams.
• Solid understanding of Coop structures, policies, and commercial practices in Kuwait.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance