Senior Director, Product Marketing, Matterport

Description

• Recruit, manage, mentor, and develop a high-performing team of regional Product Marketing Managers.
• Build partnerships with trade associations and industry organizations to strengthen Matterport’s visibility and leadership in the regions.
• Translate insights into actionable recommendations that shape regional marketing strategies.
• Translate Matterport’s technology—digital twins, AI, and spatial data—into relevant positioning and narratives.
• Develop value propositions, customer journeys, and competitive positioning specific to North American markets and industries.
• Lead ongoing market intelligence and competitive research across North America to identify trends, customer needs, and growth opportunities.
• Support CoStar Group’s European brand initiatives by contributing to thought leadership and cross-portfolio marketing programs.
• Ensure consistency of brand and product messaging across North American markets while adapting campaigns for local market nuances and customer needs.
• Define and execute the regional product marketing strategy for Matterport in North American markets, in coordination with CoStar Group’s marketing leadership.
• Partner closely with CoStar Group’s leadership teams to maintain strategic alignment across business units and countries.
• Represent Matterport as a marketing leader at North American industry events, trade shows, and conferences.
• Drive go-to-market planning and execution for all Matterport product launches and campaigns within North America.
• Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
• Collaborate cross-functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.
• Support sales enablement through creation of region-specific toolkits, playbooks, and messaging frameworks.
• Foster collaboration and knowledge-sharing across markets to ensure best practices are scaled effectively.
• Lead and manage a team of Product Marketing Managers across the United States, ensuring alignment of messaging, priorities, and execution.

Requirements

• Experience in commercial real estate or related sectors (CRE, AEC, construction tech, or proptech)
• Deep understanding of go-to-market planning, product positioning, and lifecycle marketing.
• Proven success in building and scaling product marketing teams, preferably within technology, SaaS, or proptech industries.
• Strong analytical mindset with a track record of turning data into strategic action.
• Exceptional leadership, communication, and presentation skills, with the ability to engage executive audiences.
• MBA or equivalent advanced degree.
• A track record of commitment to prior employers.
• Bachelor’s degree required from an accredited, not-for-profit, in person, University or College.
• 10+ years of progressive B2B marketing experience, including at least 5 years in product marketing leadership roles.
• Demonstrated ability to manage complex, multi-stakeholder projects and influence cross-functional alignment.
• Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms.

Benefits

• Commuter and parking benefits
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Tuition reimbursement
• Paid time off
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
• Employee stock purchase plan
• Virtual and in person mental health counseling services for individuals and family
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Life, legal, and supplementary insurance
• 401(K) retirement plan with matching contributions
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

Training + Development

Interview process

Visa Sponsorship

Security clearance