Senior Product Designer, Transit Operations at Via in New York, NY | USD150,000-200,000 | Kablio

Role

Description

product design

ux design

user research

usability testing

platform extension

lifecycle management

Design products that serve rides based on rider eligibility, special conditions and disability aids
Work through the entire lifecycle of the project and collaborate closely with product managers, analysts, engineers, and other stakeholders.
Proactively identifies areas for improvement, effectively manages tradeoffs, and consistently delivers exceptional designs
Be the designer who charts the path for extending Via’s industry leading transit dispatch platform from on-demand to paratransit, school buses and fixed lines.
Conduct user research, usability testing and work with analysts to gather insights that inform design decisions.
Craft every detail of new product features, from idea to UX to pixel-perfect execution.

Requirements

figma

design degree

product design

motion design

systems thinking

communication

Experienced in working with complex systems and possesses a systems thinking mindset
Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.
Demonstrated experience working collaboratively, taking into account constraints on timeline, scope, and technical limitations to find practicable solutions that fit the needs of each individual project
5-7+ years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.
Craftsmanship - You have a high bar for craft and quality in your work
Design features with an eye towards special needs populations such as paratransit riders, students and caregivers ensuring that each experience is purposeful
Able to take ownership, work independently & be accountable for your work.
Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.
Proficient with Figma, and high-fidelity prototyping tool.
Experience in motion and interaction design (advantage)

Benefits

Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Envision diverse user journeys based on the populations we are serving so that each one is fulfilled in an efficient and intuitive way while building products flexibly and scalably.
We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching
Salary Range: $150,000-$200,000

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)

Role

Description

product design

ux design

user research

usability testing

platform extension

lifecycle management

Design products that serve rides based on rider eligibility, special conditions and disability aids
Work through the entire lifecycle of the project and collaborate closely with product managers, analysts, engineers, and other stakeholders.
Proactively identifies areas for improvement, effectively manages tradeoffs, and consistently delivers exceptional designs
Be the designer who charts the path for extending Via’s industry leading transit dispatch platform from on-demand to paratransit, school buses and fixed lines.
Conduct user research, usability testing and work with analysts to gather insights that inform design decisions.
Craft every detail of new product features, from idea to UX to pixel-perfect execution.

Requirements

figma

design degree

product design

motion design

systems thinking

communication

Experienced in working with complex systems and possesses a systems thinking mindset
Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.
Demonstrated experience working collaboratively, taking into account constraints on timeline, scope, and technical limitations to find practicable solutions that fit the needs of each individual project
5-7+ years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.
Craftsmanship - You have a high bar for craft and quality in your work
Design features with an eye towards special needs populations such as paratransit riders, students and caregivers ensuring that each experience is purposeful
Able to take ownership, work independently & be accountable for your work.
Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.
Proficient with Figma, and high-fidelity prototyping tool.
Experience in motion and interaction design (advantage)

Benefits

Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
Envision diverse user journeys based on the populations we are serving so that each one is fulfilled in an efficient and intuitive way while building products flexibly and scalably.
We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching
Salary Range: $150,000-$200,000

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

700+ Partners

Global Clients

Operates with over 700 partners worldwide, including municipalities, schools, and healthcare providers.

$1B+ Funding

Capital Raised

Backed by over $1 billion in funding to support growth and innovation in TransitTech.

$3.5B Valuation

Market Value

Recently valued at $3.5 billion, establishing leadership in the transit technology sector.

Founded in 2012 as a ridesharing app with algorithm-driven route optimization.
Transitioned from consumer services to a B2B TransitTech provider for public and private transit systems.
Enables microtransit, paratransit, school and employee shuttles, and non-emergency medical transport.
Technology is used across five continents, demonstrating scalability and adaptability to diverse mobility needs.
Known for transforming traditional fixed-route systems into dynamic, demand-responsive transit networks.

Culture + Values

They are driven by a shared purpose: to improve transportation by using technology to make it more accessible, efficient, and sustainable.
They foster an environment that celebrates curiosity, experimentation, and personal growth.
They believe in being clear and transparent, taking ownership, and following through.
They are relentless in their pursuit of excellence, never settling for ‘good enough.’
They work collaboratively, with a mindset of humility and a belief that they’re better together.

Environment + Sustainability

By 2040

Net Zero Goal

The company aims to achieve net-zero carbon emissions by 2040, demonstrating a strong commitment to sustainability and climate action.

Reduces carbon emissions for cities by using data-driven demand response in transit systems.
Partnerships focus on reducing vehicle miles traveled (VMT) to lower emissions.
Electric vehicle (EV) initiatives are part of their strategy to reduce their fleet’s carbon footprint and improve sustainability.

Inclusion & Diversity

40% Leadership

Female Representation in Leadership

40% of the leadership team is made up of women, reflecting significant strides in gender diversity.

30% Tech Roles

Gender Diversity in Engineering and Product Teams

Women represent 30% of the workforce in engineering and product teams, showcasing progress in gender diversity within technical roles.

Committed to building an inclusive culture where every individual feels respected, valued, and supported.

Articles

Via Arlington case study

Via for Health and Non‑Emergency Medical Transportation

Via Strategies (consulting practice)