Division Marketing Specialist at Highwoods Properties in Raleigh, NC | Kablio

Role

Description

email campaign

crm management

adobe suite

budget oversight

property listings

event coordination

Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
Plan and coordinate broker and office social events
Identify partnership marketing opportunities and external initiatives to leverage assets
Track and report on local marketing program performance and ROI
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Track set-up and standards of vacant space presentation
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours
Manage promotional item purchases and inventory for gifts and events
Coordinate and implement overall marketing initiatives for the division
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Maintain and update CRM and marketing database (Salesforce)
Ensure brand consistency across all platforms and materials
Prepare the annual marketing budget and reconcile monthly expenses
Update and manage property pages on the company website
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking

Requirements

social media

5+ years

event planning

real estate

bachelor's

budget management

Proficient in Social Media marketing including LinkedIn, Instagram, etc
5+ years of proven work experience
Event planning or corporate event coordination experience is a plus
Experience working in commercial real estate (a plus but not required)
Bachelor’s degree in marketing, communications, or a related field
Experience managing marketing budgets and tracking ROI

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$832M revenue

Annual Revenue

Generated by managing high-quality office properties across key markets.

27.3M sq ft

Total Managed Space

Spread across major Sun Belt markets, showcasing extensive property portfolio.

8 cities

Key Markets

Focus on prime business districts in Atlanta, Charlotte, Dallas, Nashville, Orlando, Raleigh, Richmond, and Tampa.

Backed by disciplined capital and strategic asset management, it generates ~$832 million in annual revenue managing 27.3 million sq ft across major Sun Belt markets.
Specializing in prime business districts—Atlanta, Charlotte, Dallas, Nashville, Orlando, Raleigh, Richmond and Tampa—it builds and sustains vibrant work-placemaking environments.
Typical projects include trophy office towers and mixed-use developments, like Bank of America Tower at Legacy Union in Charlotte.
Led by CEO Ted Klinck since 2018, the firm blends deep development experience with a long-term vision in commercial real estate.
A standout: it fully integrates across acquiring, developing, leasing and managing, delivering turnkey solutions in sought-after markets.

Culture + Values

Integrity
Respect
Teamwork
Excellence
Stewardship
Hard work
Humility
Creativity
Humor
Acceptance
Expertise
Dedication to each other, our stockholders and our customers

Environment + Sustainability

20% reduction

Energy Intensity

Achieved a 20% reduction in energy intensity three years ahead of schedule.

40% by 2030

Carbon Emissions Target

Committed to reducing carbon emissions by 40% by 2030, with 22% already achieved from the 2018 baseline.

100 ENERGY STAR

Certifications

Holds 100 ENERGY STAR certifications, covering 69% of total square footage.

44 LEED-certified

Properties

44 LEED-certified properties, including 3 Platinum, 27 Gold, and 14 Silver certifications, spanning 7.8 million square feet.

Net‑zero carbon emissions target by 2050
Gold‑level Green Lease Leader designation
GRESB Green Star rating four years in a row
Sustainalytics Low ESG Risk Profile rating
MSCI ESG A rating
ISS ESG Prime badge and low‑risk Governance Quality Score
Flood mitigation at 12 high‑risk properties ($4.3 M invested)
$6.2 million invested in energy‑efficiency measures in 2023
Renewable energy systems at 22 properties ($5.7 M invested)
Water‑conservation systems at 36 properties ($2.9 M invested)

Inclusion & Diversity

36% employees female

Employee demographics

36% of the company's workforce is female as of December 31, 2022.

26% employees underrepresented

Employee diversity

26% of the company's workforce are persons of color as of December 31, 2022.

39% hires female

Hiring trends

39% of new hires in 2022 identified as female.

39% hires underrepresented

Hiring diversity

39% of new hires in 2022 were persons of color.

Diversity & Inclusion Group (“DIG”) created, focused on school outreach, communication, career growth, vendor diversity
Paid volunteer time‑off and additional holiday for Martin Luther King Jr. Day
Equal‑opportunity employer; engaged employee engagement and inclusion surveys in 2021 & 2022

Articles

About Highwoods Properties

Careers at Highwoods

Investor Relations

News & Press Releases

Role

Description

email campaign

crm management

adobe suite

budget oversight

property listings

event coordination

Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup as needed
Plan and coordinate broker and office social events
Identify partnership marketing opportunities and external initiatives to leverage assets
Track and report on local marketing program performance and ROI
Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
Partner with internal teams (leasing, development, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
Track set-up and standards of vacant space presentation
Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours
Manage promotional item purchases and inventory for gifts and events
Coordinate and implement overall marketing initiatives for the division
Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and Customer Experience).
Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
Maintain and update CRM and marketing database (Salesforce)
Ensure brand consistency across all platforms and materials
Prepare the annual marketing budget and reconcile monthly expenses
Update and manage property pages on the company website
Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
Develop and maintain detailed familiarity with all properties and suites in the division
Create or update leasing proposal template designs and prospect tracking

Requirements

social media

5+ years

event planning

real estate

bachelor's

budget management

Proficient in Social Media marketing including LinkedIn, Instagram, etc
5+ years of proven work experience
Event planning or corporate event coordination experience is a plus
Experience working in commercial real estate (a plus but not required)
Bachelor’s degree in marketing, communications, or a related field
Experience managing marketing budgets and tracking ROI

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

$832M revenue

Annual Revenue

Generated by managing high-quality office properties across key markets.

27.3M sq ft

Total Managed Space

Spread across major Sun Belt markets, showcasing extensive property portfolio.

8 cities

Key Markets

Focus on prime business districts in Atlanta, Charlotte, Dallas, Nashville, Orlando, Raleigh, Richmond, and Tampa.

Backed by disciplined capital and strategic asset management, it generates ~$832 million in annual revenue managing 27.3 million sq ft across major Sun Belt markets.
Specializing in prime business districts—Atlanta, Charlotte, Dallas, Nashville, Orlando, Raleigh, Richmond and Tampa—it builds and sustains vibrant work-placemaking environments.
Typical projects include trophy office towers and mixed-use developments, like Bank of America Tower at Legacy Union in Charlotte.
Led by CEO Ted Klinck since 2018, the firm blends deep development experience with a long-term vision in commercial real estate.
A standout: it fully integrates across acquiring, developing, leasing and managing, delivering turnkey solutions in sought-after markets.

Culture + Values

Integrity
Respect
Teamwork
Excellence
Stewardship
Hard work
Humility
Creativity
Humor
Acceptance
Expertise
Dedication to each other, our stockholders and our customers

Environment + Sustainability

20% reduction

Energy Intensity

Achieved a 20% reduction in energy intensity three years ahead of schedule.

40% by 2030

Carbon Emissions Target

Committed to reducing carbon emissions by 40% by 2030, with 22% already achieved from the 2018 baseline.

100 ENERGY STAR

Certifications

Holds 100 ENERGY STAR certifications, covering 69% of total square footage.

44 LEED-certified

Properties

44 LEED-certified properties, including 3 Platinum, 27 Gold, and 14 Silver certifications, spanning 7.8 million square feet.

Net‑zero carbon emissions target by 2050
Gold‑level Green Lease Leader designation
GRESB Green Star rating four years in a row
Sustainalytics Low ESG Risk Profile rating
MSCI ESG A rating
ISS ESG Prime badge and low‑risk Governance Quality Score
Flood mitigation at 12 high‑risk properties ($4.3 M invested)
$6.2 million invested in energy‑efficiency measures in 2023
Renewable energy systems at 22 properties ($5.7 M invested)
Water‑conservation systems at 36 properties ($2.9 M invested)

Inclusion & Diversity

36% employees female

Employee demographics

36% of the company's workforce is female as of December 31, 2022.

26% employees underrepresented

Employee diversity

26% of the company's workforce are persons of color as of December 31, 2022.

39% hires female

Hiring trends

39% of new hires in 2022 identified as female.

39% hires underrepresented

Hiring diversity

39% of new hires in 2022 were persons of color.

Diversity & Inclusion Group (“DIG”) created, focused on school outreach, communication, career growth, vendor diversity
Paid volunteer time‑off and additional holiday for Martin Luther King Jr. Day
Equal‑opportunity employer; engaged employee engagement and inclusion surveys in 2021 & 2022

Articles

About Highwoods Properties

Careers at Highwoods

Investor Relations

News & Press Releases