Description
marketing strategy
data analysis
lead management
vendor management
brand management
community events
The Marketing Manager is responsible for developing and executing the company’s marketing plan, driving qualified traffic to communities and the company website, and continuously seeking innovative strategies to increase sales, enhance brand image, and maximize ROI.
- Develop and execute annual and quarterly marketing strategies, campaigns, and community plans in alignment with division goals.
- Monitor and analyze community traffic, campaign performance, and market trends using Salesforce, Pardot, Google Analytics, and other tools; provide data-driven recommendations to optimize results.
- Partner with Sales and Marketing teams to ensure programs support business objectives and provide sales teams with collateral, market research, buyer profile analysis, and lead management support.
- Manage external agencies and vendors for both online and offline initiatives, including direct mail, email campaigns, digital advertising, signage, events, and website content.
- Manage budgets, advertising approvals, schedules, and invoices with a strong focus on ROI.
- Ensure consistent, premium branding across all touchpoints and provide clear creative briefs and feedback to agency partners.
- Oversee community marketing efforts including merchandising, model homes, sales offices, signage, renderings, photo shoots, collateral, grand openings, and special events.
- Support sales counselors through assessments of sales office presentations and community readiness.
- Participate in sales meetings, visit communities regularly, and maintain awareness of competitors.
- Contribute to special projects in collaboration with division and corporate leadership.
- Maintain marketing libraries, photography assets, online content, and award submissions.
Requirements
bachelor's
microsoft office
photoshop
digital marketing
social media
project management
This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance is expected.
Travel Requirements: Occasional travel may be required. A valid driver’s license and active vehicle insurance is required at all times.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven ability to develop and implement marketing plans, manage budgets, and deliver results with a strong sense of urgency.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word); graphic design experience with Photoshop and InDesign preferred.
- Excellent communication, public relations, and cross-functional collaboration skills.
- Strong knowledge of digital marketing and social media platforms as well as website oversight and agency collaboration.
- Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
- 5–8 years of relevant marketing experience, ideally within real estate or homebuilding.
Benefits
In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.
Training + Development
Information not given or found
