Marketing Manager, Paid Media

Description

• Develop and execute A/B testing across ad copy, creative, and audience segments to improve engagement and response rates.
• Serve as the primary point of contact for agencies, vendors, and platform relationships, ensuring seamless campaign execution, cost efficiency, and performance accountability across all paid media channels.
• Support integrated marketing campaigns that combine paid media and other channels for cross-channel impact.
• Forecast performance, evaluate the impact of optimization, and provide actionable insights for continuous improvement.
• Plan, launch, and continuously optimize paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, etc.), programmatic display, OLV, and CTV campaigns focused on generating leads from existing customers.
• Act as the internal subject matter expert (SME) for paid media best practices, platform changes, industry trends, and regulatory considerations.
• Partner with the VP of Originations Marketing to develop and refine the paid media strategy, ensuring alignment with business objectives, growth goals, and customer retention initiatives.
• Identify and test new channel opportunities and growth levers, including emerging ad formats, data partnerships, and automation tools, to improve campaign efficiency and scale.
• Partner with Creative, Product, Compliance, and Data teams to develop campaign assets, define audience segments, secure necessary approvals, and ensure effective execution across all paid media initiatives.
• Analyze campaign performance data to uncover trends, diagnose issues, optimize opportunities, and make data-backed recommendations to leadership.
• Manage daily campaign operations, including ad creation, audience targeting, bid management, and budget allocation.

Requirements

• Experience marketing to existing customer databases, including upsell, cross-sell, and retention campaigns.
• Strong working knowledge of programmatic display, online video (OLV), and connected TV (CTV) platforms and buying tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Highly organized self-starter who thrives in a fast-paced, collaborative, and results-oriented environment.
• Hands-on experience managing campaigns in Google Ads and Meta Ads Manager.
• Strong analytical skills with experience using reporting platforms such as Google Analytics, Looker Studio, or similar tools.
• Own end-to-end performance measurement across all paid media channels, from impression to loan origination.
• Excellent written and verbal communication skills with the ability to present insights clearly and make recommendations to leadership
• Proven ability to drive measurable growth through digital performance marketing.
• Familiarity with mortgage, lending, or financial services marketing, including compliance and data privacy requirements.
• 5+ years of experience managing paid search, paid social, and programmatic media—ideally within financial services, lending, or another regulated industry.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance