Manager, Digital Marketing & Loyalty (Hospitality) at Frasers Property Limited in Singapore | Kablio

Role

Description

website analytics

data analysis

reporting

seo/sem

dashboard creation

tag management

Track and analyze website performance metrics (e.g., traffic, bounce rates, conversion rates) to identify opportunities for optimization.
Monitor emerging trends in digital marketing, e-commerce, and CRM analytics to provide best practices and innovative solutions.
Develop ad-hoc reports to support special projects and cross-functional initiatives, ensuring alignment with business objectives.
Analyze loyalty program data, including points accumulation, redemptions, and financial reconciliation to ensure accuracy.
Oversee daily management and maintenance of the hotel website to ensure optimal performance, including content updates, error resolutions, and uptime monitoring.
Provide insights into customer retention strategies by identifying trends in engagement, retention, and loyalty program participation.
Use Google Analytics, Google Tag Manager, and other analytics tools to track website behavior, performance, and user engagement.
Collaborate with internal teams and external partners to implement new tools, technologies, and processes for enhanced data insights and customer engagement.
Collaborate with finance teams to ensure accurate reconciliation of loyalty program transactions and reporting.
Analyze customer behavior data from CRM systems to gain insights into booking patterns, engagement trends, and preferences.
Lead data analysis for special projects related to digital marketing, customer experience enhancements, and loyalty program improvements.
Generate reports on loyalty program performance, including tracking program redemptions, accruals, and expirations.
Create detailed reports and dashboards to communicate key insights on e-commerce, CRM, and loyalty program performance to stakeholders.
Analyze digital marketing data (SEO, SEM, paid ads, social media) to assess the effectiveness of campaigns and optimize performance.
Present data insights and actionable recommendations to senior leadership to drive decision-making and strategic initiatives.
Use customer segmentation and behavior analytics to support personalized marketing strategies, targeted offers, and loyalty program optimizations.
Conduct regular website audits, performance reviews, and implement improvements based on analytics and user feedback.
Support the execution and monitoring of SEO & SEM strategies by providing insights on traffic, rankings, and conversions.

Requirements

google analytics

tag manager

power bi

ms excel

seo

6+ years

Advanced analytical skills with the ability to interpret large datasets, identify trends, and provide actionable insights.
Minimum 6 years of experience in data analysis, digital marketing, CRM, or e-commerce analytics, ideally in the hospitality or travel industry.
Experience with customer behavior analytics, segmentation strategies, and targeted marketing.
Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field.
Experience with loyalty program analysis, including financial reconciliation and tracking points accruals, redemptions, and expirations.
Strong communication skills, with the ability to present data insights to non-technical stakeholders.
Proficiency in Google Analytics, Google Tag Manager and CRM analytics tools.
Excellent project management skills and ability to handle multiple initiatives simultaneously.
Strong understanding of SEO, SEM, and digital marketing metrics.
Strong proficiency in MS Excel and data visualization tools such as Power BI.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1963

Year Founded

The company was established in 1963, marking its origins in the mid-20th century.

40B

Assets Under Management

The company manages approximately S$40 billion in assets, reflecting its significant financial scale.

150+

Hotels Operated

Its hospitality arm operates over 150 hotels and serviced suites, showcasing its extensive global presence.

70+

Cities Served

The company's hotels and serviced suites are spread across more than 70 cities worldwide.

It spans five major real-estate classes.
From its Singapore HQ, it designs, builds and manages malls, homes, business parks, hotels, logistics hubs and serviced apartments globally.
It operates REITs across retail, industrial, commercial and hospitality sectors, anchoring its investment arm.
Its signature projects include One Bangkok, large mixed-use precincts in Australia, Europe and Asia.
It excels at integrated developments—housing, offices, hotels and leisure—woven into liveable urban districts.
Notable for rebranding Australand to Frasers Property Australia after acquisition in 2014, expanding its footprint.
It uniquely combines development with long-term asset management and REIT sponsorship.

Culture + Values

Collaborative: Teamwork is the key to our success. We challenge and support each other. We partner with our colleagues, customers and stakeholders to create shared value. We share our expertise and seek others’ advice.
Progressive: Curiosity drives us to seek opportunities to innovate. We are energetic and purposeful. We are proactive, not reactive. We embrace change.
Respectful: Respect for our customers and ourselves is at the heart of everything we do. We listen and seek to understand. We believe in each other’s expertise. We appreciate and value each‑other’s commitment and the balance we all need in our lives.
Real: Authenticity is the essence of all our dealings. We celebrate diversity. We do what’s right. We take ownership and accept accountability. We are what we do.

Environment + Sustainability

16 GWh

On-Site Solar Energy Generated

Generated over 16 gigawatt-hours of on-site solar energy by FY22, showcasing significant progress in renewable energy adoption.

161,000 sq ft

Solar PV Installed

Installed over 161,000 square feet of solar photovoltaic panels by FY23 to support renewable energy initiatives.

95%

Waste Diversion Rate

Achieved a 95% diversion rate for waste generated in landlord-controlled areas, reducing landfill impact.

12,000 sqm

Carbon-Neutral Carpets

Procured 12,000 square meters of carbon-neutral carpets in 2021, aligning with responsible sourcing policies.

Committed to achieving net‑zero carbon across Scopes 1, 2 and 3 by 2050; first SGX‑listed real estate company to make this commitment.
Five business units and three REITs have developed net‑zero carbon roadmaps; over 5,900 employees trained on sustainability.
Targets include science‑based carbon reduction roadmaps by 2022, climate‑risk assessments, and TCFD‑aligned adaptation plans by 2024.
Aim to green‑certify 80 % of owned and managed assets by 2024 across certifications like Green Mark, BREEAM, WELL and LEED.
Implemented Group‑wide responsible sourcing policy; two modern slavery statements enacted.

Inclusion & Diversity

Top 3 gender equality

Equileap ranking

Ranked among the top three SGX-listed companies for gender equality and globally in the top 12% for gender equity.

69% equity recognition

Global recognition for gender equity

Recognized as an Employer of Choice for gender equity by Forbes and the Workplace Gender Equality Agency for six consecutive years.

52% female workforce

Global workforce composition

Over half of the global workforce is female, reflecting strong female representation across all levels of the organization.

2 weeks paternity leave

Enhanced parental policies

Offers at least two weeks of paternity leave for male employees in Singapore, alongside additional compassionate leave for miscarriage.

Initiatives include the Group DEI Framework and taskforce (established FY21), along with inclusive leadership and unconscious-bias training programs.
Selected as one of Forbes’ World’s Top Companies for Women in 2024.

Articles

Careers at Frasers Property

Latest Newsroom

Investor Relations

One Bangkok development story

Role

Description

website analytics

data analysis

reporting

seo/sem

dashboard creation

tag management

Track and analyze website performance metrics (e.g., traffic, bounce rates, conversion rates) to identify opportunities for optimization.
Monitor emerging trends in digital marketing, e-commerce, and CRM analytics to provide best practices and innovative solutions.
Develop ad-hoc reports to support special projects and cross-functional initiatives, ensuring alignment with business objectives.
Analyze loyalty program data, including points accumulation, redemptions, and financial reconciliation to ensure accuracy.
Oversee daily management and maintenance of the hotel website to ensure optimal performance, including content updates, error resolutions, and uptime monitoring.
Provide insights into customer retention strategies by identifying trends in engagement, retention, and loyalty program participation.
Use Google Analytics, Google Tag Manager, and other analytics tools to track website behavior, performance, and user engagement.
Collaborate with internal teams and external partners to implement new tools, technologies, and processes for enhanced data insights and customer engagement.
Collaborate with finance teams to ensure accurate reconciliation of loyalty program transactions and reporting.
Analyze customer behavior data from CRM systems to gain insights into booking patterns, engagement trends, and preferences.
Lead data analysis for special projects related to digital marketing, customer experience enhancements, and loyalty program improvements.
Generate reports on loyalty program performance, including tracking program redemptions, accruals, and expirations.
Create detailed reports and dashboards to communicate key insights on e-commerce, CRM, and loyalty program performance to stakeholders.
Analyze digital marketing data (SEO, SEM, paid ads, social media) to assess the effectiveness of campaigns and optimize performance.
Present data insights and actionable recommendations to senior leadership to drive decision-making and strategic initiatives.
Use customer segmentation and behavior analytics to support personalized marketing strategies, targeted offers, and loyalty program optimizations.
Conduct regular website audits, performance reviews, and implement improvements based on analytics and user feedback.
Support the execution and monitoring of SEO & SEM strategies by providing insights on traffic, rankings, and conversions.

Requirements

google analytics

tag manager

power bi

ms excel

seo

6+ years

Advanced analytical skills with the ability to interpret large datasets, identify trends, and provide actionable insights.
Minimum 6 years of experience in data analysis, digital marketing, CRM, or e-commerce analytics, ideally in the hospitality or travel industry.
Experience with customer behavior analytics, segmentation strategies, and targeted marketing.
Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field.
Experience with loyalty program analysis, including financial reconciliation and tracking points accruals, redemptions, and expirations.
Strong communication skills, with the ability to present data insights to non-technical stakeholders.
Proficiency in Google Analytics, Google Tag Manager and CRM analytics tools.
Excellent project management skills and ability to handle multiple initiatives simultaneously.
Strong understanding of SEO, SEM, and digital marketing metrics.
Strong proficiency in MS Excel and data visualization tools such as Power BI.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1963

Year Founded

The company was established in 1963, marking its origins in the mid-20th century.

40B

Assets Under Management

The company manages approximately S$40 billion in assets, reflecting its significant financial scale.

150+

Hotels Operated

Its hospitality arm operates over 150 hotels and serviced suites, showcasing its extensive global presence.

70+

Cities Served

The company's hotels and serviced suites are spread across more than 70 cities worldwide.

It spans five major real-estate classes.
From its Singapore HQ, it designs, builds and manages malls, homes, business parks, hotels, logistics hubs and serviced apartments globally.
It operates REITs across retail, industrial, commercial and hospitality sectors, anchoring its investment arm.
Its signature projects include One Bangkok, large mixed-use precincts in Australia, Europe and Asia.
It excels at integrated developments—housing, offices, hotels and leisure—woven into liveable urban districts.
Notable for rebranding Australand to Frasers Property Australia after acquisition in 2014, expanding its footprint.
It uniquely combines development with long-term asset management and REIT sponsorship.

Culture + Values

Collaborative: Teamwork is the key to our success. We challenge and support each other. We partner with our colleagues, customers and stakeholders to create shared value. We share our expertise and seek others’ advice.
Progressive: Curiosity drives us to seek opportunities to innovate. We are energetic and purposeful. We are proactive, not reactive. We embrace change.
Respectful: Respect for our customers and ourselves is at the heart of everything we do. We listen and seek to understand. We believe in each other’s expertise. We appreciate and value each‑other’s commitment and the balance we all need in our lives.
Real: Authenticity is the essence of all our dealings. We celebrate diversity. We do what’s right. We take ownership and accept accountability. We are what we do.

Environment + Sustainability

16 GWh

On-Site Solar Energy Generated

Generated over 16 gigawatt-hours of on-site solar energy by FY22, showcasing significant progress in renewable energy adoption.

161,000 sq ft

Solar PV Installed

Installed over 161,000 square feet of solar photovoltaic panels by FY23 to support renewable energy initiatives.

95%

Waste Diversion Rate

Achieved a 95% diversion rate for waste generated in landlord-controlled areas, reducing landfill impact.

12,000 sqm

Carbon-Neutral Carpets

Procured 12,000 square meters of carbon-neutral carpets in 2021, aligning with responsible sourcing policies.

Committed to achieving net‑zero carbon across Scopes 1, 2 and 3 by 2050; first SGX‑listed real estate company to make this commitment.
Five business units and three REITs have developed net‑zero carbon roadmaps; over 5,900 employees trained on sustainability.
Targets include science‑based carbon reduction roadmaps by 2022, climate‑risk assessments, and TCFD‑aligned adaptation plans by 2024.
Aim to green‑certify 80 % of owned and managed assets by 2024 across certifications like Green Mark, BREEAM, WELL and LEED.
Implemented Group‑wide responsible sourcing policy; two modern slavery statements enacted.

Inclusion & Diversity

Top 3 gender equality

Equileap ranking

Ranked among the top three SGX-listed companies for gender equality and globally in the top 12% for gender equity.

69% equity recognition

Global recognition for gender equity

Recognized as an Employer of Choice for gender equity by Forbes and the Workplace Gender Equality Agency for six consecutive years.

52% female workforce

Global workforce composition

Over half of the global workforce is female, reflecting strong female representation across all levels of the organization.

2 weeks paternity leave

Enhanced parental policies

Offers at least two weeks of paternity leave for male employees in Singapore, alongside additional compassionate leave for miscarriage.

Initiatives include the Group DEI Framework and taskforce (established FY21), along with inclusive leadership and unconscious-bias training programs.
Selected as one of Forbes’ World’s Top Companies for Women in 2024.

Articles

Careers at Frasers Property

Latest Newsroom

Investor Relations

One Bangkok development story