Senior Manager, Commercial Strategy at Changi Airport Group in Singapore, Singapore | Kablio

Role

Description

consumer research

data analysis

revenue analysis

customer segmentation

experiment analysis

strategic coordination

Deliver sharp & robust consumer research insights by triangulating from a range of qualitative & quantitative methodologies (e.g. Commercial surveys, country specific focus group discussions (eg China, India, Indonesia), secondary data, etc.)
Expand on existing data analysis methodologies or new data insights to deepen understanding of our business.
Support steering/coordination efforts across Commercial Cluster to cultivate and communicate our strategic priorities.
Guide the team to conduct revenue & sales data deep-dives to better understand our business performance and identify growth opportunities. (Eg Chinese, Indian and Indonesian nationality and sector sales analysis)
Guide the team to conduct deep dive customer data analysis, including both spend and digital behaviors, to improve customer lifetime value, which includes segmenting customers based on their spend and digital behaviors to enable a more targeted marketing efforts and personalized experiences.
Support Commercial marketing teams to analyze data obtained from marketing experiments and provide insights to help guide optimize the next marketing experiments.
Support the formulation of Commercial’s strategy, based on clear issue framing and rigorous analyses across strategic, operating, financial and industry data/trends.
Craft compelling narratives from strategic plans, research insights, and ongoing initiatives for presentation to various management and external stakeholders.

Requirements

excel

tableau

power bi

python

sql

degree

Proficient in Microsoft Excel and / or other similar data analysis software (e.g. Tableau, Power BI). Advantageous to be well versed with programming tools (e.g. Python, SQL)
Excellent management presentation and written communication skills; strong in critical thinking, problem-solving, and with attention to detail
Degree Holder with at least 7 years of relevant experience in data analytics/reporting, strategic planning, or market research preferred
Experience in managing a team of data / strategy analyst.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1981

Historical Opening

Signifies the year of the airport's establishment, marking its foundational beginnings.

Manages Singapore’s Changi Airport, a global aviation hub known for its excellence.
Oversees daily airport operations, including passenger services, cargo handling, and ground operations.
Development projects focus on enhancing connectivity, capacity, and sustainability.
Notable projects include the Jewel Changi, a mixed-use complex combining retail, entertainment, and nature.
Maintains its position as one of the world’s top airports through continuous innovation.
Operates with a strategic focus on efficiency, safety, and customer experience.

Culture + Values

We value our People.
We succeed with our Partners.
We are committed to our Customers.
We lead in our Business.
Integrity and service are at the heart of everything we do.
Changi Service DNA: Personalised, Stress‑Free, Positively Surprising.
Employees empowered to 'Start Something Today' through innovation programmes (eg: Learnfest, 4D+1i week).
Modern, collaborative workspaces with open-concept desks and social pantries.
Terminal H initiatives: Fun Friday, art‑jamming, fitness & cooking classes.

Environment + Sustainability

2050

Net-Zero Aspiration

Aiming to achieve net-zero emissions by 2050.

20,000 tCO2e

Annual CO2E Reduction

Expansion of solar energy capacity to 43 MWp will reduce CO2 emissions by 20,000 t annually.

2022

Sustainable Aviation Fuel Piloted

First use of Sustainable Aviation Fuel (SAF) in 2022, reducing CO2 emissions for the Singapore Airlines Group.

3–5%

SAF Uptake Target

Target to achieve 3–5% SAF blended fuel usage by 2030 under the Civil Aviation Authority of Singapore (CAAS) levy.

100% electric baggage tractors since 2017; expanding airside charging network to 300+ by mid-2020s.
Transitioning all new airside light vehicles to electric from 2025; full fleet transition to cleaner energy by 2040.
Processed >250 t food waste via digesters across 4 terminals; Airport Carbon Accreditation Level 3.
Green Procurement: lifecycle-based P-Q-E scoring implemented since 2023; 80% wool carpets with reuse/recycling pathways.

Inclusion & Diversity

30% Women by 2025

Board Gender Balance

Target for women on the board and in senior leadership by 2025.

40% Women in Management

Women in Management Roles

As of 2024, women comprise 40% of management roles.

50% Participation Growth

Employee Networks for Women in STEM

Participation in employee networks supporting women in STEM roles grew by 50% from 2022–2024.

≤2% Pay Parity

Gender Pay Parity Metrics

Annual reporting shows a median deviation of ≤2% in gender pay parity by 2024.

Launched structured mentoring and leadership programmes for women in operations and engineering.

Articles

Changi Airport Careers

Corporate Social Responsibility

Changi Airport News

Changi Airport Services

Role

Description

consumer research

data analysis

revenue analysis

customer segmentation

experiment analysis

strategic coordination

Deliver sharp & robust consumer research insights by triangulating from a range of qualitative & quantitative methodologies (e.g. Commercial surveys, country specific focus group discussions (eg China, India, Indonesia), secondary data, etc.)
Expand on existing data analysis methodologies or new data insights to deepen understanding of our business.
Support steering/coordination efforts across Commercial Cluster to cultivate and communicate our strategic priorities.
Guide the team to conduct revenue & sales data deep-dives to better understand our business performance and identify growth opportunities. (Eg Chinese, Indian and Indonesian nationality and sector sales analysis)
Guide the team to conduct deep dive customer data analysis, including both spend and digital behaviors, to improve customer lifetime value, which includes segmenting customers based on their spend and digital behaviors to enable a more targeted marketing efforts and personalized experiences.
Support Commercial marketing teams to analyze data obtained from marketing experiments and provide insights to help guide optimize the next marketing experiments.
Support the formulation of Commercial’s strategy, based on clear issue framing and rigorous analyses across strategic, operating, financial and industry data/trends.
Craft compelling narratives from strategic plans, research insights, and ongoing initiatives for presentation to various management and external stakeholders.

Requirements

excel

tableau

power bi

python

sql

degree

Proficient in Microsoft Excel and / or other similar data analysis software (e.g. Tableau, Power BI). Advantageous to be well versed with programming tools (e.g. Python, SQL)
Excellent management presentation and written communication skills; strong in critical thinking, problem-solving, and with attention to detail
Degree Holder with at least 7 years of relevant experience in data analytics/reporting, strategic planning, or market research preferred
Experience in managing a team of data / strategy analyst.

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

1981

Historical Opening

Signifies the year of the airport's establishment, marking its foundational beginnings.

Manages Singapore’s Changi Airport, a global aviation hub known for its excellence.
Oversees daily airport operations, including passenger services, cargo handling, and ground operations.
Development projects focus on enhancing connectivity, capacity, and sustainability.
Notable projects include the Jewel Changi, a mixed-use complex combining retail, entertainment, and nature.
Maintains its position as one of the world’s top airports through continuous innovation.
Operates with a strategic focus on efficiency, safety, and customer experience.

Culture + Values

We value our People.
We succeed with our Partners.
We are committed to our Customers.
We lead in our Business.
Integrity and service are at the heart of everything we do.
Changi Service DNA: Personalised, Stress‑Free, Positively Surprising.
Employees empowered to 'Start Something Today' through innovation programmes (eg: Learnfest, 4D+1i week).
Modern, collaborative workspaces with open-concept desks and social pantries.
Terminal H initiatives: Fun Friday, art‑jamming, fitness & cooking classes.

Environment + Sustainability

2050

Net-Zero Aspiration

Aiming to achieve net-zero emissions by 2050.

20,000 tCO2e

Annual CO2E Reduction

Expansion of solar energy capacity to 43 MWp will reduce CO2 emissions by 20,000 t annually.

2022

Sustainable Aviation Fuel Piloted

First use of Sustainable Aviation Fuel (SAF) in 2022, reducing CO2 emissions for the Singapore Airlines Group.

3–5%

SAF Uptake Target

Target to achieve 3–5% SAF blended fuel usage by 2030 under the Civil Aviation Authority of Singapore (CAAS) levy.

100% electric baggage tractors since 2017; expanding airside charging network to 300+ by mid-2020s.
Transitioning all new airside light vehicles to electric from 2025; full fleet transition to cleaner energy by 2040.
Processed >250 t food waste via digesters across 4 terminals; Airport Carbon Accreditation Level 3.
Green Procurement: lifecycle-based P-Q-E scoring implemented since 2023; 80% wool carpets with reuse/recycling pathways.