Ideagen
Global provider of audit, risk & quality software for regulated industries.
Lead multi-channel demand generation campaigns across APAC to drive pipeline growth.
9 days ago
Intermediate (4-7 years), Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Sydney, New South Wales, Australia
Hybrid
Company Size
1,400 Employees
Service Specialisms
Audit Analytics
Quality Control
Environmental Health and Safety (EHS)
Document Review and Redaction
Cloud Content Collaboration
Email Management
Regulatory Change Management
Occupational Health and Safety
Sector Specialisms
Financial Services
Food and Beverage
Healthcare
Aerospace
Manufacturing
Construction
Energy
Pharmaceuticals
Role
Description
campaign management
a/b testing
data segmentation
content creation
paid ads
event management
- Develop and execute multi‑channel marketing campaigns to boost pipeline growth.
- Translate business goals into impactful campaign strategies.
- Partner with Sales for seamless lead handoff and follow‑up.
- Optimize campaigns through A/B testing and performance insights.
- Manage marketing data and ensure accurate segmentation.
- Collaborate on content, paid ads, landing pages, and conversion paths.
- Localize global campaigns and manage events to enhance brand presence.
- Analyze campaign performance and propose improvement ideas.
- Run multi‑channel campaigns (social, email, paid ads) and support events.
Requirements
marketing degree
demand generation
salesforce
marketing automation
creative mindset
problem solving
- Hold a degree in Marketing, Business, or a related field (or equivalent experience).
- Approximately 5 years of demand generation or digital marketing experience, preferably in software or tech.
- Familiarity with Salesforce CRM and marketing automation tools.
- Demonstrate a creative mindset and proactive problem‑solving approach.
Benefits
Ideagen is located in New South Wales, Queensland, and Victoria, Australia, and the role sits within the Marketing department under the Digital Marketing function. The position is a full‑time hybrid role offering benefits and rewards, with salary to be discussed during the process.
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
Information not given or found
Security clearance
Information not given or found
Company
Overview
Founded 1993
Year Established
The company was established in 1993, marking its origin as a 30-person startup.
11,400 Customers
Global Clientele
Serves over 11,400 customers across various industries, including airlines, hospitals, banks, and manufacturers.
$154M Revenue
Annual Income
Generated approximately $154 million in revenue in 2023, reflecting strong financial performance.
£200M ARR Target
Future Goals
Set an ambitious target to reach £200 million in annual recurring revenue (ARR) by 2025.
- Headquartered in Nottingham, with offices across the UK, US, Australia, India, Malaysia, UAE and Europe.
- Crafts information‑management and GRC solutions—like Q‑Pulse, Coruson and Pentana—that streamline compliance and risk workflows.
- Notable projects include deploying audit & risk platforms across major airlines, pharmaceutical firms and defence contractors.
- Specialises in highly regulated sectors—aviation, financial services, life sciences, healthcare, manufacturing and defence.
- Owned by HgCapital since mid‑2022, combining PE backing with a track record of annual revenue and profit growth.
Culture + Values
- Our people are our greatest asset and we are committed to providing a positive, inclusive, and supportive work environment.
- We strive for excellence, acting with integrity and accountability in everything we do.
- We are passionate about delivering value to our customers through innovation, high quality, and outstanding service.
- We work as one team, supporting each other to achieve common goals and share success.
- We foster a culture of continuous improvement and learning, embracing change and new ways of thinking.
Environment + Sustainability
Net zero by 2030
Carbon Emissions Target
Commitment to achieving zero-carbon operations, reflecting long-term sustainability goals.
- Focus on reducing environmental impact across all operations, including energy consumption and waste generation.
- Utilizes renewable energy sources to power global operations.
- Encourages sustainable practices internally and with partners and customers.
Inclusion & Diversity
40% Women
Female Representation on Board
Achieves significant gender diversity in leadership roles, reflecting a commitment to inclusive governance.
- Promotes an inclusive culture where diverse talent is celebrated and empowered.
- Actively supports gender diversity with specific targets for increasing female representation in leadership roles.