Marketing Manager

Description

• Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
• Coordinate interior and exterior photography of new communities, new product lines, completed inventory, etc., for use in company marketing material.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window. Evaluate signage, flag, and sales office condition.
• Work closely with the Corporate Marketing team to develop and launch community-specific marketing plans, as well as creating actionable and effective product positioning. Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
• Conduct market analysis and monitor competitive activity for new and existing communities.
• Manage marketing collateral requests from on-site sales team.
• Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
• Collaborating with Community Sales Managers to generate ideas to engage with resale sales contacts and establish relationships with new broker offices.
• Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team.
• Attend industry specific events, expos, etc. Attend new community grand openings and events.
• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
• Protect the brand and utilize approved messaging templates and collateral.
• Send targeted eblasts through Salesforce and MailChimp and oversee list management.
• Partner with in-house interior design for furnishing new models and sales office set up.
• Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
• Work with Sales department in maintaining strong MLS presence for each community in all counties represented.
• Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.

Requirements

• Has prior experience working with a corporate marketing team is a plus.
• Bachelor’s degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
• Data driven with strong analytical skills and problem-solving mindset.
• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
• Excellent organizational skills and detail oriented.
• Agency experience a plus.
• Previous residential homebuilding Marketing experience strongly preferred.
• Experience in model home and sales office grand openings.
• Strong verbal and written communication skills.
• Ability to operate in a high-energy, high intensity and rapidly evolving environment.
• Knowledge of sales and marketing concepts.
• 3 - 5 years of marketing experience.
• Up to date with the latest trends and best practices in on-line marketing and measurement

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance