Marketing Manager

Description

The Marketing Manager leads the execution and daily operation of Bigge’s marketing program that supports crane sales, rentals, parts, and brand visibility. This role is responsible for running a high output creative and content operation that delivers consistent, accurate, and effective marketing materials across all channels. The Marketing Manager serves as the hands-on manager who keeps the marketing engine moving with clarity, structure, and speed.

• Oversee design and production of graphics, collateral, and digital assets to ensure brand accuracy and professionalism.
• Own timelines, budgets, and vendor coordination for photo, video, design, and production partners.
• Maintain Bigge’s brand standards in all content and creative work.
• Operate or coordinate camera and drone work when needed.
• Lead and coach a small marketing team to maintain consistent output and strong creative standards.
• Manage intake, prioritization, scheduling, and communication for all marketing requests across the company.
• Ensure marketing output aligns with fleet initiatives, crane availability, and market demand across regions.
• Hold contractors accountable for quality and deadlines.
• Manage crane photography and video capture including scheduling, shot planning, and asset organization.
• Partner with Sales, Rentals, Parts, Operations, and Executives to gather requirements and ensure marketing accurately supports real time business priorities.
• Ensure cranes, fleet capabilities, and services are represented with accuracy and clarity across every touchpoint.
• Translate high level strategic direction into actionable campaigns and materials.
• On site work may include visits to yards, crane locations, or job sites for photography or content capture.
• Own the day-to-day execution of Bigge’s marketing plan with full responsibility for workflow management, quality control, and on time delivery of campaigns, content, and creative assets.
• Develop and produce marketing content including copywriting, email campaigns, product spotlights, case studies, and regional marketing materials.

Requirements

The ideal candidate is a strong operator with creative ability, excellent judgment, and a bias for action. They know how to manage a small team, coordinate with Sales and Operations, and translate business needs into finished marketing assets without heavy oversight.

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field or equivalent experience.
• Photography, videography, or drone experience a plus.
• Minimal travel otherwise required.
• Experience managing a team and running structured workflows.
• Strong background in content creation with the ability to produce both copy and creative direction.
• 5 or more years of marketing experience in B2B; industrial, construction, or equipment categories preferred.
• Self driven, resourceful, and able to work independently in a hands-on role.

Benefits

• Comfort working in a fast-moving environment with competing priorities.
• Competitive pay and a matching 401(k) plan
• Vacation, Company Holidays, and Sick Days
• Flexible spending accounts/Health Savings Account
• Reimbursement plan for the company Bring Your Own Device (BYOD) Policy

Training + Development

Interview process

Visa Sponsorship

Security clearance