Sr. Local Performance Marketing Specialist at Neighborly® in Dallas-Fort Worth Metroplex | Kablio

Role

Description

program sales

marketing plans

reporting analytics

kpi monitoring

lead generation

owner coaching

Integrated marketing plan tracking and coaching recommendations to franchise owners

Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.

Requirements

5+ years

marketing degree

digital

analytics

communication

franchise

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Sr. Local Performance Marketing Specialist

5+ years marketing experience ideally within a franchise service or retail industry
Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
Four-year college degree in Marketing or related field
Possess excellent diplomatic skills and relationship building qualities
Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
5+ years’ experience with digital marketing, highly analytical and data-driven

Benefits

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Financial Benefits: Equity and bonus opportunities
Neighborly Benefits (flimp.live)
Hybrid working model required. Monday-Wednesday in office, Thursday/Friday from home.
Competitive Pay: Commensurate with experience

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

30+ Brands

Globally Operated

The company operates 30+ brands across six countries, showcasing its extensive global presence.

5,500 Franchises

System-Wide Network

The company has grown to manage over 5,500 franchises worldwide, marking significant expansion.

$4B Sales

Annual Revenue

In 2023, the company surpassed $4 billion in system-wide sales, highlighting strong financial performance.

7 #1 Brands

Top-Ranked Franchises

Seven of its brands, including Mr. Rooter and Glass Doctor, ranked #1 in Entrepreneur’s 2025 Franchise 500.

The company rebranded to Neighborly® to reflect its spirit of local service and community focus.
Local teams handle a wide range of home services, including HVAC, plumbing, electrical, landscaping, and handyman work.
The franchise model supports owners with training, marketing tools, and a commitment to quality service.
Major private-equity investment at the franchisee level in 2023 underscores confidence in its decentralized approach.
The acquisition of Lawn Pride expanded its services to include fertilization and weed control.
The company emphasizes a local, community-based approach, with every job performed by experts in the neighborhood.

Culture + Values

Treating others as they would like to be treated.
Listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker.
Responding in a timely fashion.
Speaking calmly and respectfully, without profanity or sarcasm.
Acknowledging everyone as right from their own perspective.
Making only agreements that one is willing, able, and intends to keep.
Communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned.
Looking to the system for correction and proposing all possible solutions if something is not working.
Operating in a responsible manner: "Above the line…"
Communicating honestly and with purpose.
Asking clarifying questions if one disagrees or does not understand.
Never saying anything about anyone that one would not say to him or her.
Continuously striving to maximize internal and external customer loyalty.
Making one's best effort to understand and appreciate the customers' needs in every situation.
Having Fun in the Process

Environment + Sustainability

No public statements or detailed data on environmental, sustainability, or net-zero initiatives were found on official sources.
No net zero target date or quantitative sustainability goals/results were identified in publicly available documents.

Inclusion & Diversity

No publicly disclosed DEI strategy or gender-related statistics were found on official Neighborly® web or LinkedIn pages.
Unable to locate any data-driven outcomes or targets related to diversity, equity, or inclusion.

Articles

Chief Growth Officer appointment (Feb 2025)

Chief Financial Officer appointment (May 2025)

Careers at Neighborly®

Role

Description

program sales

marketing plans

reporting analytics

kpi monitoring

lead generation

owner coaching

Integrated marketing plan tracking and coaching recommendations to franchise owners

Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.

Requirements

5+ years

marketing degree

digital

analytics

communication

franchise

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Sr. Local Performance Marketing Specialist

5+ years marketing experience ideally within a franchise service or retail industry
Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
Four-year college degree in Marketing or related field
Possess excellent diplomatic skills and relationship building qualities
Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
5+ years’ experience with digital marketing, highly analytical and data-driven

Benefits

Financial Benefits: Equity and bonus opportunities
Neighborly Benefits (flimp.live)
Hybrid working model required. Monday-Wednesday in office, Thursday/Friday from home.
Competitive Pay: Commensurate with experience

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

30+ Brands

Globally Operated

The company operates 30+ brands across six countries, showcasing its extensive global presence.

5,500 Franchises

System-Wide Network

The company has grown to manage over 5,500 franchises worldwide, marking significant expansion.

$4B Sales

Annual Revenue

In 2023, the company surpassed $4 billion in system-wide sales, highlighting strong financial performance.

7 #1 Brands

Top-Ranked Franchises

Seven of its brands, including Mr. Rooter and Glass Doctor, ranked #1 in Entrepreneur’s 2025 Franchise 500.

The company rebranded to Neighborly® to reflect its spirit of local service and community focus.
Local teams handle a wide range of home services, including HVAC, plumbing, electrical, landscaping, and handyman work.
The franchise model supports owners with training, marketing tools, and a commitment to quality service.
Major private-equity investment at the franchisee level in 2023 underscores confidence in its decentralized approach.
The acquisition of Lawn Pride expanded its services to include fertilization and weed control.
The company emphasizes a local, community-based approach, with every job performed by experts in the neighborhood.

Culture + Values

Treating others as they would like to be treated.
Listening with the intent to understand what is being said and acknowledging that what is said is important to the speaker.
Responding in a timely fashion.
Speaking calmly and respectfully, without profanity or sarcasm.
Acknowledging everyone as right from their own perspective.
Making only agreements that one is willing, able, and intends to keep.
Communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned.
Looking to the system for correction and proposing all possible solutions if something is not working.
Operating in a responsible manner: "Above the line…"
Communicating honestly and with purpose.
Asking clarifying questions if one disagrees or does not understand.
Never saying anything about anyone that one would not say to him or her.
Continuously striving to maximize internal and external customer loyalty.
Making one's best effort to understand and appreciate the customers' needs in every situation.
Having Fun in the Process

Environment + Sustainability

No public statements or detailed data on environmental, sustainability, or net-zero initiatives were found on official sources.
No net zero target date or quantitative sustainability goals/results were identified in publicly available documents.

Inclusion & Diversity

No publicly disclosed DEI strategy or gender-related statistics were found on official Neighborly® web or LinkedIn pages.
Unable to locate any data-driven outcomes or targets related to diversity, equity, or inclusion.

Articles

Chief Growth Officer appointment (Feb 2025)

Chief Financial Officer appointment (May 2025)

Careers at Neighborly®