Stanley Black & Decker, Inc.
Provides power tools, hand tools, outdoor equipment, engineered fastening systems and industrial solutions.
1 days ago
Expert & Leadership (13+ years), Experienced (8-12 years)
Full Time
Charlotte, North Carolina, United States
Hybrid
Company Size
48,500 Employees
Service Specialisms
Sector Specialisms
Description
brand strategy
go-to-market
product launches
performance metrics
category management
p&l management
The Regional Brand President & General Manager for DEWALT North America will translate global brand strategies into winning regional initiatives. Reporting to the Chief Commercial Officer for the Americas, this leader will drive innovation, manage the brand’s P&L, and lead cross‑functional teams to achieve market growth, product innovation, and sales and profit targets across retail, commercial, industrial, and farm & hardware channels.
Key accountabilities include brand marketing execution, category management, product development, business performance, and talent stewardship. The role ensures consistent brand presence, implements go‑to‑market and trade plans, oversees flawless new‑product launches, monitors performance metrics, and cultivates a learning culture that supports succession planning and skill‑gap development.
- Lead North American DEWALT brand strategy, aligning global vision with regional market needs.
- Ensure consistent brand presence across retail, commercial, industrial, and farm & hardware channels.
- Develop and execute regional marketing activation plans that drive growth and engagement.
- Implement go‑to‑market and trade plans to maximize category performance and meet P&L targets.
- Oversee new product launches, communicate regional requirements to global product teams, and align supply through S&OP.
- Drive business results by monitoring performance metrics, reporting progress, and adapting strategies.
- Build a high‑performance talent culture through succession planning, skill‑gap analysis, and change‑management coaching.
Requirements
brand leadership
15+ years
multi‑channel
data‑driven
mba
commercial acumen
The ideal candidate brings 15+ years of experience elevating consumer‑durable or manufactured product portfolios, a deep understanding of multi‑channel retail, e‑commerce, and independent distribution, and strong commercial acumen. A bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is preferred. The candidate must demonstrate data‑driven decision making, digital and traditional marketing expertise, and the ability to influence results in a matrixed global organization.
- Possess 15+ years of brand leadership experience in consumer durables or manufactured products.
- Demonstrate multi‑channel expertise (retail, e‑commerce, independent) and data‑driven decision making.
- Hold a bachelor’s degree in Marketing or Business; MBA preferred.
Benefits
Stanley Black & Decker offers a purpose‑driven environment where employees can grow, learn, belong, and give back. Employees enjoy access to extensive learning resources, diverse career paths across 20+ brands, a culture that values diversity, equity, and inclusion, and opportunities to contribute to sustainable community initiatives.
Benefits include a competitive salary, comprehensive medical, dental, vision, and life coverage, disability and retirement plans, an Employee Stock Purchase Plan, paid time off, tuition reimbursement, and generous discounts on Stanley Black & Decker tools and partner products. The company also provides a supportive work environment that encourages collaboration, fun, and purpose‑driven impact.
- Offer competitive salary, comprehensive medical/dental/vision benefits, retirement plans and ESPP.
- Provide paid time off, tuition reimbursement, and employee discounts on tools and partner products.
Training + Development
Interview process
Visa Sponsorship
Security clearance
Overview
1843
Company origins
The company traces its history back to its founding year, establishing a legacy that spans generations.
2010 merger
Corporate expansion
Significant growth achieved through a major merger that expanded its global reach and product offerings.
15.8B revenue
Annual revenue
The company generates substantial annual revenue, reflecting its position as a leading global enterprise.
100+ facilities
Global footprint
Operates a widespread network of facilities across numerous countries, underscoring its international presence.
- Operates across two main domains: tools & outdoor products (power tools, hand tools, lawn & garden) and industrial solutions (engineered fasteners, infrastructure attachments).
- Its brands – including DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER® and Cub Cadet® – are staples on construction sites, in workshops and homes worldwide.
- Typical projects range from consumer DIY kits to supplying fastening systems for automotive assembly lines and supporting infrastructure work on bridges and roads.
- The company stands out for its deep roots dating back to wartime production for WWII.
- It continues to innovate, launching hundreds of new products annually and pushing digital jobsite tools and electrification in power tools.
- An unusual fact: it claims leadership in both household hardware and advanced fastening technologies—covering everything from consumer gadgets to industrial-grade applications.
Culture + Values
- Operate with high standards of ethics and integrity
- Create outstanding products & solutions
- Ensure excellence in product safety
- Partner with suppliers to deliver differentiated value to stakeholders
- Continually improve processes and quality management systems
- End‑user obsession & innovation
- Customer focus – delivering on commitments for service excellence on‑time and in‑full
- Operational & functional excellence through simplification, optimization and reducing complexity
- People & culture – fostering collaborative environments where employees can create, ideate, work and thrive
- Safety first, safety second, safety always (through Safety Cardinal Rules)
Environment + Sustainability
42% Scope 1 & 2 Emissions
Net-Zero Target Reduction
Aim to reduce greenhouse gas emissions in Scope 1 and 2 by 42% by 2030, using a 2022 baseline.
100% Zero Waste Targets
Landfill Diversion Goal
Aiming for zero waste to landfill across all manufacturing and distribution sites by 2040, with significant progress already made.
20% Science-Based Targets
Supplier Emission Reduction
20% of suppliers by spend have established science-based Scope 1 and 2 emission reduction targets.
$16.9M Energy Efficiency
Investment Impact
Over $16.9 million invested in energy-efficiency projects since 2021, generating significant energy savings and reducing emissions.
- Reduced Scope 3 emissions intensity ~11% in 2023
- East Longmeadow solar PPA: $17.4M committed over 20 years from 2025, reducing 69,640 MT Scope 2 emissions annually
- Removed >700,000 lbs of problematic plastics from packaging, targeting 2025 sustainable packaging goals
- Lifecycle assessments to design for circularity and minimize environmental impact
- Battery-powered product electrification (e.g., DEWALT POWERSHIFT) to reduce use-phase emissions and noise
Inclusion & Diversity
3% Trade Pros Women
Trade Industry Representation
Women represent ~3% of trade professionals, highlighting the need for targeted support programs.
>1,200 Suppliers Engaged
Supply Chain Sustainability
Over 1,200 suppliers engaged in 2023 via CDP supply-chain surveys to promote science-based targets.
#71 Corporate Citizens
DEI Culture Rank
Ranked #71 in the 100 Best Corporate Citizens 2022 for building a culture of inclusivity.
CDP Rating A
Supplier Engagement
Received an A rating in CDP Supplier Engagement in 2023, reflecting strong sustainability efforts.
- Named one of the Best Companies for Women (Comparably 2021)
- Awarded Comparably’s Best Company Culture & Best Company for Diversity (2021)