Analyst II - Marketing & Digital Strategy at Ugi Utilities, Inc. in Lancaster County, PA | Kablio

Role

Description

campaign coordination

data reporting

wordpress admin

marketing cloud

website testing

analytics

Marketing Program Coordination: Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics.
Reporting and Analysis: Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses.
WordPress Data Administration: Develop and maintain content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements.
Marketing Cloud Administration: Manage marketing automation, email marketing and SMS/text campaigns in support of Growth Marketing, Sales/New Customer Acquisition, Customer Success, Energy Efficiency/Conservation and Outreach/Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns.
Website Enhancement Coordination: Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of funcitionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc.

Requirements

bachelor’s

5+ years

wordpress

seo

adobe

crm

Proficient in Microsoft Office suite
Length of Experience: At least five years direct experience.
Education: Bachelor’s degree or relevant business experience. Concentration in Marketing preferred.
Experience administering WordPress website content
Knowledge of Search Engine Optimization and Search Engine Marketing
Familiarity with Organic and Paid Social Media tactics
Experience with Adobe and HTML
Knowledge of SAP Functions
Knowledge of Customer Service policies, programs and procedures
Experience with marketing automation and CRM tools

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre‑employment drug screen required
substance abuse testing per ugi policies
medical marijuana use not permitted for safety‑sensitive positions

Company

Overview

Dating back to 1882

Historical Milestone

Reflecting over a century of service and growth in the utility sector.

Over 700,000 customers

Customer Reach

Serving a significant portion of Pennsylvania's energy needs reliably.

Delivering natural gas and electricity services across Pennsylvania.
Operates in both residential and commercial sectors, ensuring reliable energy distribution.
Focused on maintaining infrastructure and expanding its reach to new regions.
Continually strives to enhance customer service and meet the evolving energy needs of communities.

Culture + Values

Safety First
Customer Focus
Integrity
Accountability
Excellence
Innovation
Sustainability

Environment + Sustainability

2050 Net Zero

GHG Emissions Target

Aiming to achieve net zero greenhouse gas emissions by the year 2050.

Committed to reducing carbon footprint through renewable energy integration and improved energy efficiency.
Supports environmental sustainability through conservation efforts, efficient resource management, and pollution reduction.
Investing in new technologies to reduce operational emissions.
Expanding renewable natural gas (RNG) and biogas projects.

Inclusion & Diversity

X% female employees

Gender diversity in overall workforce

Percentage of female employees across the organization reflects a commitment to gender balance.

Y% leadership roles

Female representation in leadership

Percentage of female employees in leadership positions highlights progress toward gender equity at executive levels.

Promotes a culture of respect, fairness, and inclusion for all employees.
Works to provide equal opportunities for all employees regardless of background.
Has set measurable goals to improve diversity at all levels of the organization.

Articles

UGI Careers

UGI Investor Relations

UGI Newsroom

Role

Description

campaign coordination

data reporting

wordpress admin

marketing cloud

website testing

analytics

Marketing Program Coordination: Provide support for development of marketing plans. Assist with development and implementation of targeted marketing campaigns, including coordinating creative development, coordinate production with third party production vendors, communication with sales teams, campaign tracking and reporting. Create and manage data and lists for marketing programs. Create reports, graphs, tracking and analysis of other marketing programs as well as data on customers, savings calculator input factors, and other key metrics.
Reporting and Analysis: Measure and analyze online activity each month or for specific campaigns, including website visits, online forms, traffic sources, etc. Review and refine existing software and tools and processes for improvement. Process and pull reports for all digital campaign expenses.
WordPress Data Administration: Develop and maintain content associated with www.ugi.com, supporting all departments across the organization. Ensure the prevailing version of Web Content Accessibility Guidelines are followed. Collaborate with third-party vendors to resolve any site defects and make improvements.
Marketing Cloud Administration: Manage marketing automation, email marketing and SMS/text campaigns in support of Growth Marketing, Sales/New Customer Acquisition, Customer Success, Energy Efficiency/Conservation and Outreach/Assistance Programs departments including independent content creation, copywriting, database management and measurement of campaigns.
Website Enhancement Coordination: Actively participate in the coordination, validation and testing for any assigned digital strategy initiatives to ensure accuracy of funcitionality and optimization of experience, as needed. Initiatives may include Live Chat, Outage Map, Online Account Center, etc.

Requirements

bachelor’s

5+ years

wordpress

seo

adobe

crm

Proficient in Microsoft Office suite
Length of Experience: At least five years direct experience.
Education: Bachelor’s degree or relevant business experience. Concentration in Marketing preferred.
Experience administering WordPress website content
Knowledge of Search Engine Optimization and Search Engine Marketing
Familiarity with Organic and Paid Social Media tactics
Experience with Adobe and HTML
Knowledge of SAP Functions
Knowledge of Customer Service policies, programs and procedures
Experience with marketing automation and CRM tools

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

pre‑employment drug screen required
substance abuse testing per ugi policies
medical marijuana use not permitted for safety‑sensitive positions