Product Marketing Manager at Brivo in Bethesda, MD | USD140,000-150,000 | Kablio

Role

Description

competitive analysis

buyer personas

go-to-market

kpi measurement

content development

market research

Lead competitive analysis and provide the field with quarterly intelligence updates
Translate complex technical features into clear user benefits and create detailed buyer personas
Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships
Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners
Measure success with key performance indicators (KPIs) and customer feedback
Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand
Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines
Research and recommend packaging and pricing strategies for new and existing products
Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches
Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets
Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas
Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities

Requirements

5+ years

google analytics

mba

saas security

pragmatic marketing

communication

Proven ability to conduct market analysis and competitive research
Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences)
Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns)
5+ years in a product marketing, product management, or similar role
Working knowledge of web analytics tools (Google Analytics, WebTrends)
BS/BA in Marketing, Communications, or a similar field. MBA a plus
Excellent writing and communication skills, comfortable presenting to a variety of audiences
Strong analytical, quantitative, and creative skills with a detail-oriented approach
Craft product and portfolio messaging that clearly communicates our vision and unique value proposition
Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found

Company

Overview

Founded 2002

Year Established

The year the company was established and began its journey in revolutionizing building access management.

Revolutionized building access management with its cloud-based solutions.
A pioneer in cloud security technology, providing scalable solutions for various industries.
Specializes in providing seamless integration for security systems, including access control, video surveillance, and mobile solutions.
Serves a diverse range of industries, including commercial and residential sectors.
Focuses on delivering simple, scalable, and secure solutions with an emphasis on ease of use and reliability.
Notable for the Brivo Onair platform, enabling remote monitoring and management of access control systems.
Works with large enterprises, small businesses, property managers, and security providers.
Integrates smart locks, biometric systems, and mobile credentials in addition to traditional access control.

Culture + Values

Passionate about innovation.
Committed to customer success.
Believe in a culture of collaboration.
Prioritize integrity and transparency.
Embrace diversity and inclusion.
Act with urgency and efficiency.
Continually strive to improve.
Value accountability and ownership.

Environment + Sustainability

2030

Net Zero Emissions Target

Committed to achieving net zero by 2030.

Actively seeks sustainable solutions and energy-efficient technologies.
Incorporates green building certifications into operations.
Has reduced energy consumption through cloud-based infrastructure.
Aims to lower environmental footprint with smarter product designs.

Inclusion & Diversity

This organization fosters a culture of inclusion and belonging.
The company has a focus on increasing gender diversity in tech roles.
This organization works to improve representation of women in leadership positions.

Articles

Brivo Blog

Careers at Brivo

Brivo Partners

Role

Description

competitive analysis

buyer personas

go-to-market

kpi measurement

content development

market research

Lead competitive analysis and provide the field with quarterly intelligence updates
Translate complex technical features into clear user benefits and create detailed buyer personas
Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships
Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners
Measure success with key performance indicators (KPIs) and customer feedback
Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand
Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines
Research and recommend packaging and pricing strategies for new and existing products
Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches
Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets
Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas
Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities

Requirements

5+ years

google analytics

mba

saas security

pragmatic marketing

communication

Proven ability to conduct market analysis and competitive research
Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences)
Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns)
5+ years in a product marketing, product management, or similar role
Working knowledge of web analytics tools (Google Analytics, WebTrends)
BS/BA in Marketing, Communications, or a similar field. MBA a plus
Excellent writing and communication skills, comfortable presenting to a variety of audiences
Strong analytical, quantitative, and creative skills with a detail-oriented approach
Craft product and portfolio messaging that clearly communicates our vision and unique value proposition
Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred

Benefits

Information not given or found

Training + Development

Information not given or found

Interview process

Information not given or found

Visa Sponsorship

Information not given or found

Security clearance

Information not given or found