Lead competitive analysis and provide the field with quarterly intelligence updates
Translate complex technical features into clear user benefits and create detailed buyer personas
Develop and launch go-to-market plans for new products, adapting strategies to different revenue streams like direct sales, indirect channels, and third-party partnerships
Serve as a product expert, speaking and presenting to both internal teams and external audiences, including customers and partners
Measure success with key performance indicators (KPIs) and customer feedback
Develop engaging and persuasive content for all marketing channels, including our website, landing pages, and ad campaigns, to effectively promote our products, services, and brand
Collaborate with Product, Engineering, Manufacturing, and other stakeholders to manage project timelines and meet key deadlines
Research and recommend packaging and pricing strategies for new and existing products
Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business, covering everything from pricing to advertising and launches
Perform qualitative and quantitative research, including win/loss, messaging tests, etc, to gain insights into multifamily products and markets
Analyze customer product usage, identify untapped opportunities, and refine the multifamily buyer and influencer personas
Plan and participate in the launch of new services and products; brief internal teams (e.g., Sales, Marketing, and PR) on product details and go-to-market priorities
Requirements
5+ years
google analytics
mba
saas security
pragmatic marketing
communication
Proven ability to conduct market analysis and competitive research
Willingness to travel quarterly to represent the product and participate in key customer, sales, and industry events (e.g., trade shows, annual sales kick-offs, or user conferences)
Familiarity with standard product marketing frameworks and tactics (e.g., Pragmatic Marketing framework, integrated marketing campaigns)
5+ years in a product marketing, product management, or similar role
Working knowledge of web analytics tools (Google Analytics, WebTrends)
BS/BA in Marketing, Communications, or a similar field. MBA a plus
Excellent writing and communication skills, comfortable presenting to a variety of audiences
Strong analytical, quantitative, and creative skills with a detail-oriented approach
Craft product and portfolio messaging that clearly communicates our vision and unique value proposition
Prior experience in the multifamily property management industry and/or cloud SaaS security is strongly preferred
Benefits
Information not given or found
Training + Development
Information not given or found
Interview process
Information not given or found
Visa Sponsorship
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Security clearance
Information not given or found
Company
Overview
Founded 2002
Year Established
The year the company was established and began its journey in revolutionizing building access management.
Revolutionized building access management with its cloud-based solutions.
A pioneer in cloud security technology, providing scalable solutions for various industries.
Specializes in providing seamless integration for security systems, including access control, video surveillance, and mobile solutions.
Serves a diverse range of industries, including commercial and residential sectors.
Focuses on delivering simple, scalable, and secure solutions with an emphasis on ease of use and reliability.
Notable for the Brivo Onair platform, enabling remote monitoring and management of access control systems.
Works with large enterprises, small businesses, property managers, and security providers.
Integrates smart locks, biometric systems, and mobile credentials in addition to traditional access control.
Culture + Values
Passionate about innovation.
Committed to customer success.
Believe in a culture of collaboration.
Prioritize integrity and transparency.
Embrace diversity and inclusion.
Act with urgency and efficiency.
Continually strive to improve.
Value accountability and ownership.
Environment + Sustainability
2030
Net Zero Emissions Target
Committed to achieving net zero by 2030.
Actively seeks sustainable solutions and energy-efficient technologies.
Incorporates green building certifications into operations.
Has reduced energy consumption through cloud-based infrastructure.
Aims to lower environmental footprint with smarter product designs.
Inclusion & Diversity
This organization fosters a culture of inclusion and belonging.
The company has a focus on increasing gender diversity in tech roles.
This organization works to improve representation of women in leadership positions.