Multi-family Marketing Associate

Description

The Marketing Associate is responsible for planning, executing, and optimizing marketing strategies that support leasing performance and brand awareness across the affordable housing portfolio. This role will oversee digital and traditional marketing efforts, lead outreach initiatives, and manage leasing technology platforms such as EliseAI, Zillow, and Apartments.com. The Marketing Associate collaborates closely with property operations, compliance, and technology teams to ensure alignment with business goals and affordable housing regulations.

• Ensure all marketing and advertising content adheres to Fair Housing, HUD, LIHTC, and Rural Development regulations.
• Manage online presence across platforms including Apartments.com, Zillow, RentCafe, and other Internet Listing Services (ILS).
• Align marketing efforts with occupancy goals, leasing velocity targets, and regulatory timelines.
• Serve as the primary marketing advisor to Regional Managers and Property Managers, offering guidance on advertising, outreach, signage, and leasing events.
• Plan community events and marketing initiatives that drive local visibility and resident engagement.
• Track digital engagement analytics and implement data-driven strategies to improve conversion rates.
• Partner with IT and property management teams to ensure seamless integration of marketing platforms with internal systems.
• Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, appointment scheduling, and resident engagement.
• Design and support grassroots marketing campaigns targeting local employers, service agencies, housing authorities, and community-based organizations.
• Cultivate partnerships to strengthen referral networks and enhance the company’s reputation in target markets.
• Develop property-specific marketing materials and collateral consistent with brand standards and fair housing regulations.
• Provide training and onboarding for site teams on marketing best practices and systems usage.
• Uphold brand standards across digital, print, and onsite materials.
• Monitor performance and provide monthly reporting on campaign effectiveness and ROI.
• Develop and implement comprehensive marketing plans for new lease-ups, stabilized assets, and underperforming communities.

Requirements

• Experience with analytics platforms and CRM tools to assess performance and guide strategy.
• Excellent communication, project management, and people skills.
• Creative with Strong Execution
• Strategic Thinker & Problem Solver
• Technologically Proficient & Data-Driven
• Proficiency with leasing and marketing platforms (e.g., EliseAI, Zillow, Apartments.com, Yardi RentCafe).
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Working knowledge of Fair Housing marketing compliance.
• 5+ years of progressive experience in marketing, with at least 2 years in multifamily or affordable housing.
• Strong understanding of digital advertising, lead generation, SEO/SEM, and social media strategy.

Benefits

Training + Development

Interview process

Visa Sponsorship

Security clearance